Director, Demand Generation
EpicorAbout the role
What you'll be doing:
Partner cross-functionally with product, product marketing, and sales teams to align marketing efforts with business objectives.
Define the marketing strategy for key new accounts and oversee the successful planning and execution of marketing programs.
Organize and direct long-term and short-term strategic marketing efforts to achieve market share and sales goals.
Own the lead generation funnel, focusing on optimizing the conversion rate at every state.
Develop and execute integrated marketing programs to generate qualified sales leads that support the company’s pipeline and revenue growth goals.
Oversee and direct field marketing staff while developing and nurturing a world-class marketing team capable of scaling and thriving as the business grows.
Develop policies, procedures, and processes in consultation with stakeholders to ensure optimal marketing efficiency.
What you'll bring:
Proven business acumen with strong strategic skills and the capacity to understand the business from a market and P&L perspective.
Ability to work cross-functionally with senior and executive leadership to achieve goals.
Ability to develop, present, and report on results of marketing plans to senior management.
Creativity in developing new marketing strategies, programs, and promotions.
Strong analytical skills and demonstrated ability to leverage data to drive strategy and decision-making.
Hands-on experience with Salesforce, ZoomInfo, 6sense, or other ABM technology.
Experience in designing and executing account-based marketing strategies for enterprise accounts.
Background or capabilities in people development, growth, and building a results-oriented culture through objectives and coaching.
What could set you apart:
11+ years of progressive experience and demonstrated success/knowledge.
6+ years managing and developing multi-discipline teams, preferably with international reach across multiple service types.
5+ years of specialized/industry experience.
Bachelor’s degree (or equivalent experience).
Master’s degree preferred.
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About Epicor
At Epicor, we’re truly a team. Join 5,000 talented professionals in creating a world of better business through data, AI, and cognitive ERP. We help businesses stay future-ready by connecting people, processes, and technology. From software engineers who command the latest AI technology to business development reps who help us seize new opportunities, the work we do matters. Together, Epicor employees are creating a more resilient global supply chain.
We’re Proactive, Proud, Partners.
Whatever your career journey, we’ll help you find the right path. Through our training courses, mentorship, and continuous support, you’ll get everything you need to thrive. At
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