Retention Marketing Lead

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

Anthropic is seeking an experienced Retention Marketing Lead to build and lead our customer retention strategy from the ground up. In this pivotal role, you will develop and execute data-driven retention and lifecycle marketing initiatives that drive engagement, reduce churn, and maximize lifetime value for our Claude consumer and business products. As the first hire in this function, you will have the opportunity to establish foundational processes, build partnerships across the organization, and eventually grow a high-performing team.

You will work collaboratively with our product, analytics, and growth teams to identify key retention drivers, design targeted communication strategies, and implement effective CRM programs. The ideal candidate is both strategic and hands-on, with a proven track record of building retention frameworks that drive measurable business impact.

Responsibilities:

• Develop and execute a comprehensive retention marketing strategy to increase user engagement, reduce churn, and maximize lifetime value across Anthropic's products
• Build and implement CRM and lifecycle programs from the ground up, establishing processes, systems, and best practices
• Design, launch, and optimize multi-channel retention campaigns across email, in-app messaging, push notifications, and other relevant channels
• Partner with analytics teams to segment users based on behavior, develop targeted retention strategies for different cohorts, and measure impact
• Establish and track key retention metrics, continually optimizing strategies and tactics based on performance data
• Collaborate cross-functionally with product, design, data science, and engineering teams to identify and address user experience issues affecting retention
• Build and maintain strong relationships with internal stakeholders and external vendors to execute retention initiatives at scale
• Lead A/B testing and experimentation to continually improve retention marketing performance
• Develop a scalable team structure and hiring plan, with the expectation of building and leading a retention marketing team as the function grows

You may be a good fit if you have:

• 10+ years in growth or marketing, with at least 3-5 years focused specifically on retention, CRM, or lifecycle marketing
• Demonstrated track record of building and executing retention strategies that have driven significant business impact in B2C or B2B environments
• Experience establishing retention marketing functions from the ground up, including processes, systems, and cross-functional partnerships
• Strong leadership experience, including mentoring talent and defining career development frameworks for growth teams
• Deep expertise in CRM platforms and automation tools, with hands-on experience implementing sophisticated lifecycle programs (experience with Iterable is a significant plus)
• Advanced analytical skills with the ability to extract insights from complex user behavior data and translate them into effective retention strategies
• Experience with segmentation, personalization, and targeting methodologies to deliver relevant communications that drive engagement
• Strong understanding of retention metrics, attribution models, and experimentation frameworks
• Excellent communication and collaboration skills, with the ability to build partnerships across technical and non-technical teams
• Passion for AI technology and its potential to positively impact people’s lives

Strong candidates may have:

• Experience with subscription-based business models and retention strategies for SaaS products
• Background in retention marketing for technology products with both consumer and business users
• Experience with marketing automation, journey building, and trigger-based messaging
• Knowledge of data privacy regulations and best practices in permission-based marketing
• Understanding of AI and ML applications in personalization and user engagement
• Experience scaling retention marketing functions at high-growth companies

The expected salary range for this position is:

Annual Salary:$240,000—$300,000 USD

Logistics

Education requirements: We require at least a Bachelor's degree in a related field or