Director, Product Marketing

About Vcheck

Vcheck is a human-led, technology-enabled due diligence background check firm, annually conducting over 18,000 international investigations. We specialize in risk-based assessments for lending, investments, KYC, vendor onboarding, M&A, IPOs, executive placements, and overall third-party portfolio risk. Our hybrid approach delivers the financial and reputational intelligence needed for confident decision-making. 

Founded in 2012 and based in New York City, Vcheck has experienced rapid growth, industry recognition, and five consecutive appearances on the Inc. 5000 list. 

About the role

As Director of Product Marketing at Vcheck, you will be the strategic voice bridging our innovative due diligence solutions with the market. You'll own the narrative that positions Vcheck as the essential partner for risk-based decision-making across private equity, venture capital, legal, and corporate clients.

This is a high-impact, cross-functional role where you'll translate complex investigative capabilities into compelling value propositions, orchestrate go-to-market strategies for new services and features, and empower our Sales and Customer Success teams to win in competitive situations.

What you'll be doing

Own Positioning, Messaging & Value Proposition  

• Craft differentiated positioning that articulates why Vcheck's human-led, technology-enabled approach delivers superior outcomes  
• Translate product features and investigative methodologies into tangible use cases, customer outcomes, and ROI narratives  
• Build industry narratives that connect Vcheck's capabilities to broader themes in KYC, M&A diligence, portfolio risk management, and pre-employment compliance.  
• Partner with Product and leadership to influence roadmap decisions and pricing strategies based on market demand and customer willingness to pay  

Enable Sales & Customer Success Teams  

• Develop practical sales tools: competitive battle cards, demo scripts, ROI calculators, objection-handling guides, and customer proof points  
• Design and deliver training programs that equip teams to articulate Vcheck's value, navigate complex sales cycles, and win against competitors  
• Build repeatable enablement frameworks that scale as the company grows  

Shape Market Strategy & Customer Intelligence  

• Continuously monitor the competitive landscape, analyst perspectives, and emerging trends in due diligence, risk assessment, and financial crime prevention  
• Develop and refine buyer personas for our target ICPs (private equity firms, venture capital investors, general counsels, and compliance leaders) - documenting their pain points, buying triggers, and success metrics.  
• Translate market insights and customer feedback into actionable inputs for product messaging, positioning, and roadmap priorities  

Drive Go-to-Market Strategy & Launch Execution  

• Own end-to-end GTM communication strategy and execution for new service launches, product enhancements, and market expansions  
• Coordinate with Product Management for launch readiness across Sales, Customer Success, Marketing, and Partner teams with clear plans, timelines, and accountability  
• Create high-impact launch assets including pitch decks, one-pagers, case studies, videos, blog posts, and FAQs  
• Measure and optimize launch effectiveness through adoption metrics, pipeline influence, and market feedback  

Lead and Develop a High-Performing Team  

• Manage and mentor a small product marketing team, fostering a culture of collaboration, creativity, and accountability  
• Balance strategic leadership with hands-on execution, rolling up your sleeves when needed to drive critical initiatives  
• Set clear goals, provide ongoing feedback, and develop team members' skills and career growth

Collaborate Across the Organization  

• Work closely with Product Management to align on fea