Sr. Analyst, Marketing Strategy

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

WHAT THIS ROLE WILL DO

• Support Strategy Development: Collaborate with team leads to develop digital marketing strategies that align with company goals, leveraging data and market trends to inform decision-making

• Strategic planning process: Contribute to the strategic planning and goal setting with team leaders. Track KPIs, share progress, plans, blockers & support to ensure effective execution.

• Campaign Performance & Optimization: Monitor and analyze digital campaign performance across channels (social, programmatic, CRM, search), providing actionable insights and recommendations to improve traffic, engagement, and ROI.

• Marketing Analytics & Insights: Build and maintain dashboards, reports, and models using marketing and business intelligence tools. Translate complex data into clear, concise insights that guide strategy and performance optimization.

• Technology & Innovation: Stay current on digital marketing tools and trends. Assist in evaluating and testing new platforms, technologies, or automations that improve campaign effectiveness or efficiency.

• Cross-Functional Collaboration: Partner with teams across concerts, ticketing, sponsorship, finance and tech to gather requirements, share findings, and ensure alignment between marketing activities and broader business objectives

WHAT THIS PERSON WILL BRING

• Bachelor's degree in Economics, Analytics, Strategy or other related analytical field preferred

• 2-3 years of post-undergraduate experience, ideally from a top management consulting firm (e.g., Bain, BCG, McKinsey), an internal marketing strategy team, or a strategy team

• Experience using data analysis & modeling to identify key business trends and inform decision-making

• Basic knowledge of key digital marketing channels (e.g., Meta Ads Manager, Google Analytics, email platforms, DSPs, etc.) and KPIs (CMP, CTR, CVR, etc.)

• Proficiency in Excel and PowerPoint

• Strong communication skills, including the ability to translate data into compelling stories and present to non-technical audiences

• A collaborative mindset and ability to work cross-functionally with diverse stakeholders

• The ability to be in-person at our Beverly Hills office 2-3x per week

• Passion for live events, entertainment, and technology.

• Creative and innovative thinker with a hands-on attitude 

• Pragmatic and logical in thinking and decision-making

• Excellent problem-solving, organizational, and project management skills

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition rei