Director, Regional Marketing US

Wagestream is on a mission to bring better financial wellbeing to frontline workers.

We partner with some of the world’s most famous employers, like Bupa, Burger King, Green King and the mighty NHS to give their teams access to fairer financial services - all built around flexible pay. Over three million people can now choose how often they’re paid, track their shifts and earnings, start saving, use budgeting tools, get free financial coaching, and access fairer financial products. All in one financial wellbeing super-app.

Wagestream is unique: VC-backed and growing at scale-up pace, but with a social conscience. Some of the world's leading financial charities and impact funds were our founding investors, and we operate on a social charter - which means every product we build has to improve financial health and reduce the $5.6bn ‘premium’ lower-income earners pay for financial services each year.

You’d be joining a team of over 200 passionate, ambitious people, across Europe and the USA, building a category-leading fintech product and all united by that same mission.

The Opportunity:

This leader will be responsible for leading the regional marketing efforts for our US market. They will be responsible for developing and implementing a robust demand generation plan, including integrating digital, content, and regional marketing initiatives to maximise brand exposure and pipeline generation.

What will you be doing?

• Strategic planning and execution of a 6-12 month multi-channel demand generation plan including digital marketing, content, PR and product marketing while working in collaboration with Wagestream’s HQ
• Campaign creation and management of integrated campaigns, from content creation to execution and optimization
• Planning and execution of both online and offline events (webinars, and F2F events), including direct mail, email and nurture campaigns
• Pipeline generation and management including weekly pipeline creation, pipeline funnel management, closed loop marketing, tracking and reporting
• Nurturing to revise and improve lead scoring, nurture programs, and automation to convert opportunities
• Performance analysis and reporting by tracking and analyzing key performance indicators (KPIs), measure campaign effectiveness, and provide data-driven insights to improve results
• Budget Management of regional marketing budgets to ensure cost-effective marketing investment and ROI
• Cross-functional collaboration, fostering and creating strong connections with sales, marketing, and product teams to align strategies and maximize impact
• Team leadership of 3-5 marketing managers providing strategic direction, guidance, accountability and delivery of programs, while nurturing and developing the team
• Ability to input into local market message creation and client materials

What experience might you have? (But if you’re close… we'd still love to talk to you!)

• Strategic thinking: Ability to develop and implement short to medium term demand generation strategies, and adjusting as business scales
• Strong brand, product and revenue marketing experience, leaning towards the data driven side
• Data analysis and interpretation: Strong data drive leader with proven ability to analyze data, identify trends, and make data-driven decisions
• Communication and collaboration: Excellent communication, interpersonal, and collaboration skills to effectively work with cross-functional teams
• Project management: Strong project management skills to oversee campaign execution and ensure timely delivery
• Marketing automation and CRM Experience: experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
• Hands on leader, that can play the role of player, coach - someone that is excited to roll their sleeves up
• Minimum 12+ years experience, with 4+ years in a people management role

Working Policy: We operate a hybrid policy with a requirement of three days a week in the office

Benefits:

• 10 Days vacation increasing to 15 days after one year of service in addition to federal holidays, as well as flexible time off allowances for any ad-hoc childcare/family/caring needs
• 12 weeks paid Maternity Leave and 2 weeks paid Paternity Leave for employees with over 12 months service
• Health, dental and vision benefits (a number of these benefits are paid in full for the employee)
• Swanky equipment - from the latest Apple MacBooks to 34” monitor delivered to your home office.
• We want to invest in you financially, so we have a 401K program
• We want