Global Marketing Automation Manager (b2b)

<h3>Company Description</h3><p>Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to home or to the office. Our local commerce platform makes it easy for customers to order whatever they need on one app, for merchants to make additional sales, and for couriers to make meaningful earnings flexibly. To enable this, Wolt develops a wide range of technologies from local commerce platform to retail software and financial solutions, as well as operates its own grocery stores under the brand Wolt Market. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 27 countries today, 23 of which are with the Wolt product and brand. </p><p><strong>So, why work at Wolt?</strong><br/> At Wolt, we’re about getting things done.<br/> You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.<br/> We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.</p><p><strong>Our Commitment to Diversity, Equity &amp; Inclusion</strong><br/> We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.</p><p>Join us today to build Wolt together.</p><h3>Job Description</h3><p><em>Are you an expert in B2B Marketing Automation and have experience in managing multi-country multi-touch campaigns? If you equally enjoy leveraging multiple platforms to solve data problems as you are figuring out new creative ways to engage users across the funnel - this might be an opportunity for you!</em></p><p><br/> <strong>Role Background</strong></p><p>Wolt is a Finnish technology company and we’re best known for our food delivery platform. We’ve grown significantly in the last three years, expanding our operations from just four countries across the Nordics, to 23 countries across Europe and Asia today. And we’re just getting started. </p><p>Regardless of how fast we are growing, we strive for the best-in-the-world in everything we do. That’s everything from product development to local country operations to developing engaging marketing campaigns for each of our 20+ markets. And now we are searching for a Marketing Automation Manager to join our B2B Marketing team where your primary goal will be to take our CRM and email marketing strategies to a whole new level.</p><p>As a Marketing Automation Manager, you will focus on enabling and building automations globally for Wolt Merchants, Wolt for Work and Wolt Drive prospects, users and accounts. The main goal is to help local markets onboard, retain and engage different partners across Wolt’s B2B offerings.</p><p>You will partner with various global teams to develop our email marketing capabilities, making sure we have the right infrastructure and data setup to support marketing and business goals. You will own conceptualizing, creating, running and improving best-in-class innovative campaigns.</p><p>Being part of the HQ Marketing team, you will be responsible for creating a bridge with your local marketing teams to ensure that localisation is integrated into the campaigns.<br/> <br/> We are looking for a motivated, innovative, analytical person with passion for data and marketing, to shape the way we use Marketing Automation for B2B at Wolt in the years to come.</p><p> </p><p><strong>What you’ll be doing</strong></p><ul><li>Own all automated campaigns across merchants, Wolt for Work and Wolt Drive, ensuring they are implemented efficiently and with best practices built in. </li><li>Continuously optimise and improve communications across email, push and in-app notifications.</li><li>Set KPIs across all automations and develop monthly reports on activities and tests that can be presented to operational teams against these KPIs and wider company objectives.</li><li>Work closely with product, legal and operations team internationally, across multiple business units to ensure we have the necessary data points and are aware of changes that will affect marketing automation campaigns.</li><li>Coordinate all campaign-related activities with the responsible local stakeholders, e.g. planning, segmentation, localization, setup and campaign evaluation.</li><li>Ideate, develop and build automated, multi-touch programs across the lifecycle from prospect to customer, to reduce manual effort. </li><li>Create A/B testing cycles to maximise campaign performance</li></ul><h3>Qualific