Content & Product Marketing Manager

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About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Salesforce, the Customer Success Platform and the world's #1 CRM empowers companies to connect with their customers in a whole new way. Our team is transforming the way private equity strategies create value for investors and their portfolio companies. We provide unique capabilities to increase predictability, accelerate growth, and reduce risk. Blending analysis, vision, ideation, storytelling, business case development and rapid application development, we enable senior executives to rethink how quickly and easily they can achieve their strategic objectives.

 
THE ROLE

Salesforce's Global Private Equity Practice works with our Private Equity Operating Partners to accelerate value creation in their portfolio companies through digital transformation, leveraging the Salesforce platform, ISVs and ecosystem. 
We are seeking an experienced and dynamic Content & Product Marketing Manager to establish our Private Equity & VC Practice as a thought leader in the Private Equity & VC space by creating compelling and authoritative content that addresses industry and business challenges and trends. This role will be reporting to the global Growth & Strategic Engagement Lead.

The ideal candidate will have a minimum of 7 years of experience in content and product marketing, with a proven track record of creating and managing high-quality content that creates awareness, drives engagement across our PE Operating Partners and portfolio company CxOs, generates leads, and supports overall marketing goals. This role requires a strategic thinker with excellent writing skills, strong project management abilities, and deep knowledge of the B2B tech landscape.

RESPONSIBILITIES:

• Product Enablement Strategy: Own product enablement strategy that effectively communicates the value prop to Private Equity firms and portfolio companies

• Private Equity & VC Practice narrative: Develop PE & VC Practice narrative and GTM messaging

• Relationship Manager (RM) Enablement: Develop, package, and deliver relevant RM enablement material, making it easy to understand our product offerings

• Content Strategy Development: Design and implement a comprehensive messaging and content marketing strategy aligned with business objectives of Salesforce and our practice, our target audience, and market trends.

• Content Creation: Produce high-quality executive content including executive speaking engagements, thought leadership pieces, newsletter, customer's case studies, our website presence, social media & blog posts, Slack posts, playbooks, webinars, and video scripts that resonate with our Private Equity audience, theirs portfolio company CxOs and internal key stakeholders.

• Content Management: Oversee the content calendar, ensuring timely delivery and publication of content across various channels (website, social media, email, Slack etc.).

• Content Adaptation: Adapt our Salesforce content & messaging to our target audience: Private Equity & VC

• SEO and Analytics: Optimize content for search engines (SEO) and utilize analytics tools to measure content performance, derive insights, and adjust strategies accordingly.

• Team Collaboration: Collaborate across Salesforce teams, incl. Product Marketing, Content & Customer Marketing to gather insights and align content with product features, customer needs, and market demands.

• Lead Generation: Develop content that supports lead generation and nurturing campaigns, in collaboration with the rest of the team.

• Thought Leadership: Establish the company as a thought leader in the Private Equity & VC space by creating compelling and authoritative content that addresses industry and business challenges and trends.

• Content Distribution: Manage and optimize content distribution strategies to maximize reach and engagement across various platforms. Ensure messaging alignment across all our channels.

Brand Voice: Maintain and ev