Subject Matter Expert (SME) - AI for Sales (Early 2026)

About Ziplines

Ziplines Education is a category-leading education company that partners with universities to deliver industry-focused certificate courses that prepare professionals for today’s digital-first workforce. Each year, we have the opportunity to help thousands of career advancers build the knowledge, skills, and credentials they need to move their careers forward. 92% of learners would recommend our programs, and our net promoter score is consistently in the excellent range. Together, we empower adult learners to confidently pursue the career they’ve always wanted.

Course development schedule

Work on this course will begin in the first half of 2026. We will be recruiting for SME roles on a rolling basis from now until the course enters development, so if you think you're a fit for the role, please fill out an application and we'll be in touch.

More about this AI for Sales course

Sales is changing fast. With AI, sales professionals can now research accounts in seconds, draft personalized outreach, and surface deal risks before they stall. This 5-week program shows account executives, SDRs, and sales managers how to partner with GenAI to speed pipeline creation, sharpen messaging, and run tighter deals—without writing any code. You’ll practice prompt patterns for sales tasks, evaluate outputs for accuracy and tone, and build a repeatable, AI-powered sales playbook that actually moves numbers.

You’ll also learn to measure the ROI of new tools, integrate AI into your CRM workflows, and drive change across your team with responsible guardrails. By the end, you’ll work faster on the busywork (research, first drafts, notes, follow-ups) so you can spend more time building relationships, handling objections, and closing.

About you 

You bring at least 10 years of sales experience, at least 2+ years of experience in AI strategy and adoption, and a genuine passion for helping professionals thrive and achieve success. You have a point of view on what sales professionals need to succeed in applying AI to their business, and you’re able to break concepts down and make them accessible to beginners. As a SME for our online course module, you'll have the opportunity to shape our AI for Sales curriculum, ensure we’re teaching what matters most, share your expertise with career advancers, and guide them toward achieving their goals. 

SME role objectives

• Create compelling, relevant, industry-aligned courses that give learners what they need to advance in their field

• Record authentic, engaging videos illustrating AI concepts and showing learners how to use technologies and tools related to driving results with AI.  

• Inspire learners, build confidence in their capabilities, and help them understand how to adopt and integrate AI into their sales practice.

• Optimize learner engagement, learner retention, and learner success 

Our learners

Our learners are driven professionals from diverse fields. Some are just beginning to explore new career opportunities, while others are looking to deepen their expertise. What they all share is a strong desire to acquire new skills that will help them advance their careers—whether that’s stepping into a new role, earning a promotion, or excelling in their current position.

Our courses

Each week, learners:

• Complete on-demand online content created by industry experts (that’s you!) featuring scenario-based learning, industry context, expert videos, and best practices (6-7 hours)

• Apply their skills via a hands-on “Playbook” project that you help create (1-2 hours)

• Attend a live session to learn from a different industry expert alongside their classmates (2 hours)

• Get extra support by connecting with classmates on Slack or reaching out to our Learner Success team for support 

As a SME, you’ll collaborate with our Learning Experience Design team to shape the on-demand content and the Playbook, ensuring that the topical coverage, scenarios, videos, and applied skills are relevant and industry-aligned. Our designers will also ask for your input and review on the live session agenda. Most importantly, you’ll record authentic, engaging videos that make learners feel like they have a supportive, savvy guide to AI for Sales.

Your duties and time commitment

• Overall Time Commitment: 35 - 40 hours over 6 weeks.

• Week 1: Kickoff meeting with learning experience designer, review and refine module outline, clarify schedule. 

• Weeks 2 through 5: 1-2 working sessions with learning experience designer. These sessions will