Marketing Analyst III

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

GEICO’s Marketing department is seeking a highly motivated and enthusiastic individual to join the Marketing Analytics team. We are looking to hire an experienced Marketing Analyst III who will play a key role in informing advertising decisions for GEICO’s brand. Responsibilities include producing data-driven insights and developing innovative marketing measurement solutions. You will analyze marketing programs and results, use predictive analytics to create value from data, and drive strategic analytics initiatives forward. We celebrate diversity and value new perspectives; applicants of all backgrounds are strongly encouraged to apply.

The Marketing Analyst III must be able to transform large datasets from complex systems to produce actionable insights. Candidates will need to be able to contribute to multiple projects simultaneously and partner with Marketing, Product, Data Science, and other teams.

This role will be involved in several initiatives including customer retention measurement and the development of marketing business intelligence tools. These initiatives will provide enhanced visibility into key business performance metrics to marketing leadership and business stakeholders.

Responsibilities:

• Analyzing the performance of marketing efforts across multiple channels, including but not limited to television, search, social, email, direct mail and display/video advertising.

• Study user behaviors and work with other analysts to join different data sources for measurement & attribution.

• Assist with managing and improving processes for identity resolution, tagging, and other tracking parameters.

• A successful candidate should be comfortable working independently and look to find ways to collaborate with other team members. While analytical skills are crucial for the position, it is just as important to have the ability to communicate and summarize complex information into management ready briefs and presentations.

Requirements:

• A 4-year college degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, Computer Science, etc.)

• 3 - 4 years of experience working with marketing analytics tools and data sources.

  • Web/App measurement (Google Analytics strongly preferred)

  • Cloud-based data platforms (BigQuery and Snowflake preferred)

• Strong experience using SQL for querying large datasets.

• Experience with data visualization tools. (Power BI strongly preferred)

• Experience with applied statistics skills, such as distributions, statistical testing, regression, etc.

• Familiarity with CRM tools (Salesforce Marketing Cloud)

• Strong familiarity with marketing KPIs, tagging, and knowledgeable of the current MarTech landscape.

Preferred:

• Advanced marketing analytics experience working at a brand or agency.

• Experience with open-source statistical programming tools (Python/R) for analysis and data visualization.

• Experience with the development and usage of in-house attribution and media mix models.

• Experience with either 3rd party or in-house data pipeline tools to automate pulling marketing data from various platforms and APIs.

• Experience working in data clean rooms. (e.g. LiveRamp Safe Haven)

Location:

• Hybrid - 3 days/week from a GEICO office

• Chevy Chase, MD (i.e., Plaza Corporate HQ) - Preferred

• New York City, NY

 

Annual Salary

$77,900.00 - $129,150.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

 

At this time, GEICO will not sponsor a new applicant for employment authorization for this posit