Lead, Product Owner of Onboard Destination & Ship Experience

This position is on – site in our Royal Caribbean Headquarters Miami 1050

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group’s Celebrity Shore Excrusions Team has an exciting career opportunity for a full-time Lead, Product Owner of Ship Experiences reporting to the Senio. Manager, Shore Excursions Operations.

Position Overview 

Lead, Product Owner of Ship Experiences is responsible for the effective operational ownership of ship experiences for pay across the fleet of Celebrity Cruises; and may oversee complimentary ship experiences where appropriate. This position implements the Ship Experiences concepts by establishing guest experience playbooks, designs the entire guest journey pre cruise and onboard, and manages the entire scheduling process of the global Ship Experiences portfolio. This Lead is planning long-term schedules for Ship Experiences based on the optimal guest experience data and based on financial forecasts. This position also evaluates and monitors the results of all Ship Experiences from a revenue and guest satisfaction metric to continue to evolve and improve the program. This Lead role is accountable for understanding the cruise and land competitive landscape, and identifying future trends

 

Key Responsibilities

 

• Manage and work with consultants and agencies to design and script Ship Experiences.
• Collaborate and facilitate ship experience playbooks with various internal stakeholders.
• Own and create all the Standard Operating Procedures for global Ship Experience portfolio.
• Develop goals based on assessments, research and site visits with the intent to introduce new innovative and differentiating experiences for the brand at over 200 destinations.
• Defined scope for a specific region of the world, select ports of calls, potential partnerships and select target customer segments to recommend the short and long-term product opportunitie.
• Work closely with the product owners and management team for execution and delivery as it pertains to shore excurions, cruise and land packages, and pre/post cruise travel.
• Collaborating with various internal stakeholders, conducting research, identifying new opportunites, engaging new external partners, and delivering a thourough competitive assessment that will establish the long term strategic product offering.
• Implent the roadmap which includes but not limited to identifying, prioritizing, structuring, and managing the product goals and priorities for the addressable itinerary and region.
• Develops long term product recommendation and gaining support for this product offering from the department’s leadership.
• Provides presentations and memos on market research and competitive intelligence that will be integrated into the team’s strategic product recommendations.
• Draft, document and present product briefs, guest experience briefs and success criteria for tours, excursions and packages.
• Partner with the brand’s Destination Development, Revenue Management and Deployment Strategy teams and functions to implement decisions that would benefit and support the long term growth of destination experiences
• Partner with new tour operators and partners in strategic regions and destinations.
•  Initiate the request for proposal or the contract initiation with new operators and partners.
• Conducts research audits, scouting trips, knowledge maps, trend assessments, SWOT analyses to define scope and opportunities.
• Responsible to draft the product brief that includes go-to-market, sales and pricing strategy for tours, excursions and packages within an effective time period to allow for successful implementation by various stakeholders within the brand.
• Develop a recommendation for how the destination may extend to the onboard experience during strategic itineraries or select cruise ships.
• Develop and include a risk assessment of products to ensure there is holistic understanding of the recommended product strategy.
• Serve as a representative of the brand at internal and external cross-functional conversations, events and projects.