GTM Leader

A Note from Our CEO

If you’re here to hype a token, pump fake scarcity, spin up clever “tokenomics,” run some Discord giveaways, drop buzzwords like “modular messaging liquidity,” and hope it moons before the floor gives out - and call it strategy - you’re in the wrong place. If you’re here to chase hype cycles with big words no one understands — this isn’t your job. That’s not what we’re doing here.

Our mission is to secure the world’s freedom to communicate. It’s that simple, and that ambitious. We believe deeply in decentralization but only to the extent that it makes XMTP more sustainable. We are playing a game for the next century, not the next season.

We’re building the next great global brand. XMTP is the secure & open communication layer for the world. XMTP is how the world talks - open, secure, and impossible to silence, from the smallest developer in Lagos, to the policymakers in D.C., to the biggest institution in New York.

We’re laying steel, not chasing sentiment. Built for decades, not news cycles.

If that excites you more than just “hitting our KPIs” or “launching a growth loop,” and you’re ready to build the GTM team you’ve always dreamed of, then let’s talk.

- Shane Mac, CEO, XMTP Labs
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Build the Future of Private Communication

XMTP Labs is building the future of messaging - secure, private, and decentralized.

Our open protocol (XMTP) powers the next generation of communication, enabling a universal, secure messaging layer for the internet. Convos, our flagship app, brings that vision to life as a privacy-first, interoperable chat experience.

We’re hiring a GTM Leader to define and execute the strategy that brings XMTP Labs’ products and ecosystem to the world. This is a foundational leadership role responsible for shaping our positioning, driving adoption across both the XMTP protocol and Convos app, and building the functions that define how we grow.

You’ll oversee and scale the GTM organization, including Business Development, Brand, Marketing, Partnerships, and Design, working cross-functionally with Product, Engineering, and Dev Ecosystem to turn vision into traction.

We’re looking for a strategic, execution-oriented leader who knows how to build momentum from zero to one and scale from one to many. You should be equally comfortable refining product-market fit, crafting narratives that resonate across audiences—from developers and creators to consumers - and building growth systems that scale. You’ll report directly to the CEO and partner closely with Product, Engineering, and Ecosystem to turn our vision into traction.

Key Responsibilities

Strategic Planning & Market Vision

Define and own the company’s GTM strategy across protocol, app, and ecosystem.

Translate vision into actionable narratives, distribution channels, and measurable outcomes.

Partner with Product and Engineering to align launches with strategic growth priorities.

Identify and capture market opportunities across Web3 and beyond.

Growth & Distribution

Design and execute strategies for acquisition, activation, and retention across multiple audiences—developers, partners, and end users.

Build scalable channels across community, partnerships, content, and growth programs.

Collaborate with Ecosystem and Developer Relations to expand XMTP adoption.

Experiment with distribution models that blend crypto-native and Web2 growth playbooks.

Organizational Leadership

Build and lead GTM functions including Business Development, Design, and Partnerships.

Define success metrics, operating cadence, and performance frameworks.

Foster a culture of clarity, accountability, and experimentation.

Recruit and mentor a high-performing, mission-driven team.

Brand, Storytelling & Community

Craft compelling narratives that communicate the value of secure, private, interoperable communication.

Oversee messaging, positioning, and brand strategy for XMTP and Convos.

Activate and grow communities of users, developers, and ecosystem partners.

Represent XMTP Labs externally with press, partners, and industry leaders.

Cross-Functional Collaboration

Partner with Product, Engineering, and Ecosystem to align product strategy with GTM execution.

Establish tight feedback loops between market insights and product development.

Create clear frameworks for prioritization and performance across functions.

What We’re Looking For