Senior Director Product Trials Experience

What makes us Qlik?

A Gartner® Magic Quadrant™ Leader for 14 years in a row, Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality and advanced AI/ML capabilities that lead to better decisions, faster.

We excel in integration and governance solutions that work with diverse data sources, and our real-time analytics uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities.

The Senior Director Product Trial Experience Role

The Senior Director, Product Trial Experience, is a strategic leader responsible for designing and managing our product trial and evaluation (eval) program required to achieve business objectives.  The trial program will enhance customer engagement, accelerate product adoption, and drive best in class conversion rates. This individual will also oversee a small team focused on trial marketing, performance analysis, and project management, and work with technical, sales, and operational partners to ensure a cohesive, impactful trial experience. The ideal candidate has a deep understanding of customer experience, product management, and marketing with a track record of leading high-impact customer engagement initiatives. With a customer-first mindset, this leader will shape trial journeys that deliver real value, reflect our core product offerings, and optimize engagement and conversion from start to finish.

What makes this role interesting?

Customer Experience and Trial Performance

• Develop and Own the Trial and Eval Experience Strategy: Design and lead the end-to-end strategy for product trials and evals, creating journeys that showcase product value, deepen user engagement, and drive business outcomes.
• Deliver the requisite number of trials required to achieve Qlik’s business objectives.
• Enhance Customer Engagement: Leverage insights, analytics, and customer feedback to continuously refine the trial and eval experiences, ensuring they align with evolving customer needs and expectations.
• Performance Optimization: Oversee trial and eval performance, using data-driven insights to identify areas for improvement and drive ongoing optimization, including A/B testing and other performance analyses.

Cross-Functional Leadership and Collaboration

• Product Management: Collaborate with Business Units to align trial with the product roadmap, user design, focusing on delivering an intuitive experience that drives engagement and conversion.
• Product Marketing: Work with Product Marketing to create targeted messaging and value-driven content that highlights key product benefits throughout the trial and eval experience.
• IT & Technical Support: Partner with IT and our foundational product areas to ensure trial and eval infrastructure meets technical requirements, operates reliably, and provides a seamless user experience; includes overseeing integration of new product features into the trial platform.
• BDRs, Sales, and Partner Teams: Coordinate with sales and partner teams to ensure the lead qualification and handoff process for trials is smooth for prospects / customers and optimized for conversion.
• Sales Ops and Finance: Ensure the payment process at the end of trial and eval aligns with the company’s selling motions and finance best practices across sales and partner deals. Verify that data is captured correctly to be used and actioned on by these teams.
• Customer Success: Coordinate with Customer Success to support smooth transitions from trial conversion to full adoption.
• Marketing Operations: Collaborate with Marketing Operations to automate key touchpoints, build out trigger-based nurture streams, and improve trial lead qualification and effectiveness.

Team Leadership and Management

• Team Oversight: Manage a small team, including a project manager, performance analyst, and trial marketing manager, focusing on performance optimization, messaging, and operational improvements to support growth.
• Drive Project Execution: Work closely with team members to execute trial and eval strategy, ensuring all initiatives are completed on time, within scope, and aligned with broader organi