Mobile Growth Capability Manager

Who Are We? 

We are a team that brought you Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner, dedicated to providing cybersecurity, privacy, and identity protection to over 500 million users in 150 countries. At Gen, we offer flexible working options, generous time off, and competitive benefits in a diverse and inclusive environment where every team member is valued and celebrated. If you are smart, fearless, and dedicated, join us to power Digital Freedom and help consumers take control of their digital lives.

How do we work? 

This is a hybrid role expecting 3 days in the office per week.  Our award-winning Prague office just underwent major renovation creating a collaborative space offering daily on-site snacks, gym, cinema, library, terrace, chill-zones, bike storage, and parking. 

 
About the Role & Team

As a Mobile Growth Capability Manager, you’ll play a pivotal role on the team driving user and revenue growth across our Mobile portfolio. We are a customer-obsessed, data-driven group focused on delivering exceptional user experiences while unlocking meaningful monetization opportunities. Our mission is to strike the optimal balance between user value and business performance—by continually refining how, when, and where we engage users throughout their lifecycle. 

In this high-impact individual contributor role, you will independently own and execute initiatives that shape the in-app experience, drive conversion and retention, and maximize long-term customer value. You’ll operate at the intersection of product, growth, and monetization—leading critical efforts to improve user journeys, optimize pricing and packaging, and scale best-in-class engagement strategies. 

This role requires close, collaborative partnership with Product, Engineering, Data, and Creative teams. You’ll need strong strategic thinking, flawless execution, and a proactive mindset to drive forward initiatives that directly contribute to our long-term growth objectives. 

Objectives

• Project-management – structured, strategic, and execution-driven; adept at translating complex ideas into actionable roadmaps, aligning cross-functional partners, managing timelines, and delivering measurable business outcomes 

• Independently lead high-impact, cross-functional initiatives across multiple growth and monetization touchpoints in Mobile apps 

• Enhance Performance – Analyze user funnels, and optimize journeys to maximize user conversion and monetization 

• Champion a Test-and-Learn Culture – Drive experimentation, promote data-first thinking, and lead innovation to accelerate growth 

• Proactively identify opportunities and solve business/data/technical challenges without needing step-by-step direction (specifically consider AI and AI tools for all Mobile processes to drive efficiency and effectiveness).

• Collaborate with cross-functional teams (Product, Engineering, Data, Creative) to align roadmaps and deliver user and revenue impact across first purchase, upsell, retention, and reactivation experiences 

• Own Program P&L – Take full accountability for profitability, ensuring a disciplined balance between user growth, cost efficiency, and ROI 

Competencies

• Growth Strategy & Execution (demonstrates expertise in developing and executing growth marketing strategies and product-led growth initiatives, with a consistent track record of driving measurable revenue and user acquisition outcomes over 7+ years).

• Lifecycle & Conversion Optimization (skilled in optimizing user journeys, conversion funnels, and lifecycle touchpoints using data-driven insights to improve retention, engagement, and monetiza