Creative Strategist

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

What you’ll be doing:

• The Creative Strategist is responsible for guiding and defining the client’s strategy and goals for all creative scoped in the SOW including messaging strategy, testing strategy, and reporting on creative insights to inform future creative. The Creative Strategist is expected to be the day-to-day POC for strategy and planning for internal and external contacts for clients as they develop audience-targeted creative campaigns aligned with channel best practices, adapting brand guidelines to achieve KPIs.

• You will also develop deep relationships with and collaborate closely with our media and client services teams to conceive, develop, and execute strategic creative that fulfills campaign goals. Your mission will be to elevate our clients and achieve exceptional results through innovative and audience-specific messaging across today’s broad spectrum of digital media channels.

Requirements:

• Possess a test-learn mindset (“how can something be 10% better than the last time we tried it?”)

• Inquisitive nature and willingness to ask questions, learn and adapt to new technologies, e.g. generative AI.

• Ability to understand and translate business goals into actionable marketing and communication objectives.

• Interpret and analyze research findings and reports, utilizing insights to enhance strategies.

• Summarize and share third-party research within concise presentations that inform both internal teams and clients.

• Minimum 3 years of experience in marketing, advertising, or internal brand teams, with a proven track record of driving creative excellence.

• At least 2 years of client relationship management experience, delivering on creative goals and collaborating closely with either in-house or agency creative teams through the ideation, production, and review process. Agency experience is a plus.

• Proficiency in analyzing data from platforms such as Facebook Ads Manager, Snapchat, TikTok, and YouTube and deriving insights that can inform performance-driven creative strategies

• Familiarity with streaming, web, display, and social channels, with a focus on innovation and optimization.

• Understanding of A/B and multivariate testing methodologies.

• Excellent client-facing communication skills for in-person pitches and presenting your work to existing clients.

Bonus Skills (Not Required, but a Plus):

• Client experience within beauty, retail, home services or e-commerce industries

• Experience with creative analytics tools.

• Experience leveraging audience research and segmentation tools to uncover demographic, psychographic, and behavioral insights that inform creative strategy.

The annual base salary range for this roles' listed level is currently $65,000 - $75,000 plus performance bonus of up to 8%.  Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. We will provide more information on our benefits and equity upon requests. Sales roles are also eligible for incentive pay targeted up to or over 100% of the offered base salary (no cap).  Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq. 

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FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, nati