B2B Product Marketing Manager, Loyalty

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

B2B Product Marketing Manager, Loyalty

Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships, and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Overview

Mastercard has quickly become a leading technology company, offering services that power the world of payments and beyond. Mastercard’s Data & Services business unit is a key differentiator for Mastercard, providing the cutting-edge services that help the world’s largest banks, merchants and tech companies grow. Data & Services’ solutions are centered on data-driven technologies and innovation, and include payments-focused consulting, loyalty and marketing programs, business experimentation through Test & Learn®, and data-driven information and risk management services.

The Data & Services Marketing team is focused on driving revenue growth through customer acquisition and retention by creating B2B thought leadership positioning and product content, as well as building and executing global and local multi-channel campaigns.

Product marketers within the Mastercard Data & Services Marketing team are responsible for creating market differentiation and consideration for Mastercard ’s products and services, which are used by leading companies across industries. Working closely with product and sales teams, the B2B Product Marketing Manager, focused on the Loyalty business line within Mastercard Data & Services, will develop compelling strategies, content, and platforms that drive awareness and demand for our cutting-edge Loyalty solutions.
Role

The B2B Product Marketing Manager role will lead the execution of product marketing strategies within the Data & Services business unit for the Loyalty business line, in close collaboration with our product and sales teams.

In this role, you will provide hands-on management of all marketing materials and content to drive awareness and demand for Mastercard Loyalty offerings.

You will also determine insights into customer needs and appropriately translate these insights into excellence in marketing planning, lead generation, and awareness-building activities.

This role is a great opportunity for a professional and enthusiastic B2B marketer who is ready to hit the ground running, build a deep understanding of Mastercard offerings – particularly those in the Loyalty space, and take on a fast-paced, global role in a critical area of our business.


Responsibilities
• Lead the execution of established Product Marketing strategies
• Develop sales materials—core sales presentations, website content, product demos and videos—and packaging, leveraging consumer and industry insights
• Support the development of product value propositions that are crisp, and competitively positioned
• Collaborate closely with product, sales and marketing teams
• Drive efforts to integrate product programs with segment and regional marketing programs and vice versa
• Maximize distribution and use of product marketing assets across sales teams
• Monitor and adjust product marketing budget
• Conduct quarterly business reviews with Loyalty leadership team
All About You
• 5+ years of experience in B2B product marketing role (or related field) in related industry
• Proven success executing product marketing campaigns, evaluating metrics f