Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The Global Marketing Manager, Instruments, is responsible for driving market growth and awareness of these critical instrument platforms: BD COR and BD MAX.  In this role, the Global Marketing Manager will report to the WW Director Disease States as it relates to overall brand strategy, brand management and communications strategy, with a focus on deep customer insights, impactful value propositions, campaigns and vision to inspire execution that leads to growth.

As this role has responsibility for a BD critical molecular diagnostic platform with high market growth potential, this associate will contribute to strategies for expansion into adjacent markets including ASR Strategy, regional opportunities, case development and other special projects relating to the IDS strategy. 

Responsibilities:   

• Leads and owns global brand strategy, identifying and prioritizing key regions for growth and communicating product value and embedding strong customer centric focus into portfolio

• Develops, evolves and owns portfolio brand, ensuring worldwide compliance to brand attributes and overall identifiable presence in the markets it serves

• Earns trust and maintains engaging and inspiring relationships with the regional downstream marketing teams, their peers and their leaders. Supporting regional teams to deliver best-in-class marketing tailored to the market and the customer they serve.

• Leads Global Downstream marketing efforts in developing portfolio campaigns and tactics for the platform and provides support and leadership for regional rollout and execution.  Key areas of focus include, brand strategy, playbooks for platform, digital assets, global webinars, global value dossier, objection handlers, “3Whys" and competitive positioning.

• Creates a strong partnership with product management counterpart to ensure seamless transition of customer research and product management into downstream action

• Reporting against important metrics and return on investment of these tactical activities back to the WW Director and other key partners. Making recommendations for improvements proactively

• Develops regular regional WW brand and platform updates; including segmentation, targeting, messaging, research, customer personas, value proposition and evidence to support all

• Supports select strategically relevant WW tradeshow positioning and messaging development

• Works with regional sales and marketing teams to align global platform plans in each region to overall brand and platform strategy.

• Leads marketing plan and ASR global guidance for the portfolio, creating and setting clear vision, strategies and goals for WW platform success.

• Develops/maintains a clear understanding of applicable disease spaces, customers and the patients the product serves.

• Effectively partners and collaborates with Medical Affairs, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into portfolio and marketing strategy and KOL development. 

• Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team. 

Knowledge, Skills and Abilities

• Strong marketing and business acumen

• Creative, energetic and dedicated to the science and art of Marketing

• An empathetic, servant leader that inspires and seeks regional consensus to global strategy, brand goals and marketing activities.

• Visionary in approach, who seeks to learn from regions and functions, with a desire to over deliver to partner expectations bes