Head of Audience Marketing - Longevity

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

This role is based in our Boca Raton, FL or NYC offices.

About the Role

We are seeking an exceptional Head of Audience Marketing to lead our growing portfolio of longevity-focused events, featuring prestigious brands including A4M and the Global Longevity Summit. In this role you will oversee audience development strategies across both B2B and B2C longevity events, driving attendance growth and enhancing audience engagement.

Key Responsibilities

• Develop and execute comprehensive audience marketing strategies for longevity events, including the Global Longevity Summit and related conferences
• Lead multi-channel marketing campaigns targeting both professional audiences (healthcare innovators, scientists, investors) and consumer audiences interested in preventive medicine and longevity
• Analyze audience data to identify trends, opportunities, and areas for growth across different market segments
• Collaborate with content teams to ensure marketing messaging aligns with event programming and resonates with target audiences
• Build and maintain relationships with industry partners, associations, and influencers in the longevity space
• Manage marketing budgets effectively to maximize ROI and attendance growth
• Oversee digital marketing initiatives including email, social media, content marketing, and paid advertising
• Develop audience personas and journey maps to inform targeted marketing approaches
• Lead and build a team of marketing professionals, fostering innovation and excellence
• Lead with curiosity to identify clever AI and automation tools to enhance capabilities within the team
• Ensure that compelling value propositions are crafted for all events, through individual contribution and working in partnership with event directors, content team and other marketers.
• Develop and implement innovative and aggressive pricing strategies to maximize yield and audience revenue on all events.
• Maintain a strong focus on the specifics of SEO, CRO and overall, on Campaign Optimization.

The Ideal Candidate

We're looking for a self-starter who thrives in a fast-paced, dynamic environment and can balance working independently and with the broader team to drive results. The ideal candidate will be a highly skilled, creative thinker who can develop innovative marketing approaches to reach diverse audiences interested in longevity science and preventive medicine.  Did we mention they must be able to keep up with the pace?  Great!

You'll be passionate about building meaningful connections between our events and global experts who share a commitment to advancing preventive medicine and longevity science. Your entrepreneurial mindset and ability to adapt quickly to market changes will be essential in this role.  In addition to working closely with the senior leadership team of the portfolio, you will have a strong partnership to the CMO of Informa Connect who will help to mentor, guide and support you in your role.

Join us in connecting the world's preeminent minds in longevity science and healthcare innovation through our exclusive events portfolio.

Qualifications

• Proven experience in audience marketing for events, with a track record of driving attendance growth
• Experience marketing to both B2B and B2C audiences, preferably in healthcare, wellness, or related fields
• Strong understanding of the longevity sector, preventive medicine, or healthcare innovation landscape
• Exceptional creative thinking abilities with a talent for developing compelling marketing narratives
• Data-driven approach to marketing with experience using analytics to inform strategy
• Excellent leadership skills with the ability to inspire and develop team members
• Outstanding project management abilities with experience managing multiple campaigns simultaneously
• Strong communication skills and the ability to collaborate effectively across departments

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week o