Senior Broadcast Specialist

Job Title:

Senior Broadcast Specialist

Job Description:

Are you looking for an exciting opportunity in broadcast media planning and buying? At dentsu Finland, we have an opening for a role within our dynamic and agile broadcast specialist team. Collaborate with us and work with some of the industry's major advertisers, both local and global. Join dentsu and become a valued member of our passionate and dedicated team of specialists, where you can use data, specialize in multiple broadcast media projects, and create an interesting career path along the way!

About the Role: As a (Senior) Broadcast Specialist at dentsu Finland, you'll lead the planning, execution, and optimization of broadcast advertising campaigns across various mediums - TV, online video, radio, and cinema, ensuring efficiency and effectiveness at every step. Your expertise will shine as you take ownership of dedicated accounts, guiding both domestic and global clients in making strategic and cost-effective decisions.

In addition to daily campaign work we cooperate with internal and external stakeholders including the biggest media houses to secure the best solutions for clients. Beyond your core responsibilities, you'll have the opportunity to participate and create innovative solutions in marketing-related projects aligned with your interests and skills.

Key Responsibilities:

• Lead the planning, execution, and management of TV, online video, radio, and cinema campaigns from the start to end.
• Provide recommendations for creative service initiatives by defining creative specifications and conducting competitive analyses to ensure campaigns stand out.
• Actively contribute to weekly client activities, providing updates and insights to foster client relationships and align strategies with different solutions.
• Stay informed about industry changes, translating emerging trends and developments into actionable recommendations for campaign success.
• Build strong relationships within the client services team, with clients, and with media partners to create a foundation for effective collaboration and long-term partnerships.

Requirements:

• Minimum of 2+ years of practical experience in broadcast media, specifically TV and radio; experience with online video and cinema is a strong plus.
• Strong knowledge of TV and audio metrics; familiarity with video and cinema metrics is a plus.
• Experience with media booking systems and tools such as TechEdge.
• Excellent collaboration skills and a proactive drive to learn and improve.
• Ability to work independently and manage client accounts with minimal supervision.

Extras:

• Experience in annual negotiations and excellent Office system skills, particularly Excel, are highly desirable.

If you're ready to jump in versatile and ever-changing broadcast media planning and buying and thrive in a fast-paced, innovative environment, we'd love to hear from you. Apply now and become a part of the dentsu Finland team!

We offer: 

• A Chance to work with the biggest advertisers in Finland and make a difference in a day-to-day activities.  
• A Chance to develop your skills in rapidly changing broadcast field across channels and the possibility to create your own career path within dentsu.  

• An exciting working environment with a new office in Hakaniemi, Helsinki with 130 amazing, ambitious, and highly skilled colleagues in Finland – 72,000 more worldwide. 
   

About dentsu  
 

Dentsu Group is a global marketing communications company headquartered in Tokyo, Japan. It is one of the largest advertising and media firms in the world. The company offers a wide range of services in advertising, marketing, communication, and digital media, catering to clients across various industries.  

Joining dentsu is an opportunity to produce career-defining work. Along the way, you will team up with inspiring colleagues and encounter a rich variety of clients, cultures, and experiences.  

We help clients to win, keep, and grow their best customers and achieve meaningful progress for their businesses with the best-in-class services and solutions in media, CXM, and creative. For more information, please visit www.dentsu.com. 

Additional information: 
 

We offer a full-time permanent position with a 6-month probationary period, and you will be based at our office in Helsinki, Finland. The position will be filled as soon as we have found the right candidate. Please note, that we can only accept an application from you if you are already permitted to work in Finland (EU/EEA nationals, work visas, etc.) and are already locally present. 

We look forward to receiving your ap