Director, Global Digital, Calvin Klein

GLOBAL BRAND DIGITAL DIRECTOR CALVIN KLEIN FRAGRANCES

GLOBAL BRAND DEPARTMENT – NEW YORK

 

 

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

 

To turnaround the business and the desirability of Calvin Klein, #1 Coty Prestige Fragrance Brand, we seek a Global Brand Digital Director to develop the global digital strategy, overseeing the development of digital marketing, social media and e-retail content strategy for the brand.

 

The Global Brand Digital Director will work with the Global Brand, the 360 Teams and the affiliates to deliver robust, innovative, on-brand and high-quality launch and activations programs.

 

The Global Brand Digital Director will report primarily into the Global Trade & Digital Vice President with a strong collaboration with the Global Brand IM Director.  Key stakeholders include the license, the markets, the corporate Global Digital team including the E-commerce team. 

 

The Global Brand Director is a well-rounded digital and marketing professional with experience in the fragrance or fashion industry, a background in selective distribution preferably and license experience to lead and re-build the brand presence equity globally.

 

THE ROLE

 

In this role you will be responsible for:

• Oversee & execute the global digital strategy and local market deployment toolkits and guidelines
• Partner with Global Marketing, Influencer & Media teams to define & deploy disruptive digital strategies that are consistent with each launch and brand positioning.
• Partner with Local Marketing teams to identify need-gaps for localized/local digital content. 
• Manage the relationship with digital expert teams at license to ensure that fragrance brand’s digital communication needs and creatives are met.
• Coordinate brand presence and expansion across social and digital platforms with the license along with the Coty media & influencer marketing teams.
• Partner with E-commerce teams at corporate & in key markets to ensure delivery of best-in-class e-commerce content.
• Oversee creative agency & partners in the conception & deployment of all digital initiatives
• Manage the overall digital budget for best ROI and in partnership with global marketing teams.
• Lead the project management of all digital initiatives from brief through to production and market delivery
• Track & achieve KPIs for all digital initiatives to enable a ‘test & learn’ approach.
• Explore & propose new opportunities to reach new consumers in line with overall brand and product strategy: Spearhead digital innovation and partner with external agencies, internal expert teams & licenses.
• Be the digital expert to educate & influence global & local teams as well as licensors to gain in competitiveness.
• Manage and develop team member (1) to fo