Senior Influencer Marketing Project Manager, CDI H/F

Senior Influencer Marketing Project Manager, CDI H/F

COTY

 

This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team who are passionate about the work they do and know how to have some fun along the way.

 

 

RESPONSIBILITIES

 

This role will support the Director in the development of Burberry Beauty’s global influencer Marketing and PR strategy, with a strong focus on digital and social communications to drive brand awareness. This role will have direct oversight and be responsible for the tactical execution of Influencer Marketing / PR activations across markets, oversight of external agencies and vendors, and collaboration with cross-functional teams. The Senior Project Manager will deliver and oversee the development of press kits, launch toolkits, and influencer / content creation guidelines with an emphasis on creative storytelling, inspiration, innovation, and consumer / audience engagement leading to conversion.

 

Your main focus :

 

• Support the development of all PR / IM / Earned Media strategies for Burberry Beauty across both fragrance and make-up categories.
• Understand and support the 360 communications model to maximize effort across paid, owned and earned media, in partnership with the cross-functional teams, and connecting digital, social, online and offline consumer experiences into a holistic communications strategy.
• Collaborate internally with cross-functional peers to build and maintain internal tools, align plans and processes and support products and key markets to drive brand success.
• Build and maintain strategic relationships and facilitate collaboration with the Fashion House to ensure successful execution of strategies.
• Support the Director managing relationships with external agencies, agents, influencers, digital platforms, and media as required.
• Support the collection, development, and assessment of campaign KPI and reporting to evolve activations, and to share results with internal and external key stakeholders.
• Support the development of breakthrough tools and assets to drive coverage, inclusive of experiential activations, content creation (videos, images, interviews), partnerships and collaborations for both on- and off-line purposes.
• Support the execution of campaigns across multiple platforms, including social media, retailer channels, owned and earned outlets, and editorial.
• Manage the casting and identification of brand relevant influencers, digital communities (bloggers, vloggers), and content creators, and coordinate Market submissions and Fashion House approvals.
• Identify new social media opportunities (platforms, content, partners) to amplify brand objectives for key launches and devise an always-on approach to support makeup and core business.
• Manage daily budget for projects, and support Director in finance / budget planning discussions

 

 

 

Working for Coty means that we believe in equality and inclusion for all, and stand together with those fighting for freedom, justice, and equal rights regardless of who you are or who you love.

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

 

 

YOU ARE A COTY FIT

 

As an experienced Project Manager Influencer Marketing, you get energy from working in a fast-paced, diverse and international environment. Other than that, you have: