Global Website Manager

Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance. Komatsu supports a myriad of markets, including housing, infrastructure, water, pipeline, minerals, automobile, aerospace, electronics and medical, through its many brands and subsidiaries, including TimberPro, Joy, P&H, Montabert, Modular Mining Systems, Hensley Industries, NTC, and Gigaphoton.

Job Overview

Komatsu is embarking on a global initiative to transform our website experiences. This role will be responsible for driving and managing the re-platforming of Komatsu websites built on various content management systems to the Adobe Experience Manager platform. Delivering a consistent and world class online experience is a key outcome.  

 

Primary responsibilities include developing the strategy and executing the roadmap to re-build websites supporting customers in all regions. You will be working in close collaboration with the digital marketing teams in a dozen regions, IT teams and vendors to develop and execute website migrations. A foundational knowledge of business objectives, our digital channels and Adobe AEM capabilities will be critical for facilitating the website re-build process and delivering a consistent online experience for customers in all markets.  

 

• Manage and drive the migration of Komatsu websites onto Adobe AEM CMS and DAM
• Work closely with regional teams to understand the scope of their website functionality and requirements to develop a detailed website migration project plan, timeline and resource plan
• Organize and facilitate discussions between regional digital marketing, IT and vendors
• Serve as subject matter expert for leveraging Adobe AEM CMS and DAM
• Drive alignment on information and content architecture across websites, as well as the adoption of a common taxonomy and meta tag schema
• Guide integrations between Komatsu source systems needed to deliver the online experience
• Prepare and host regular reports outs covering strategy, roadmap, progress and performance against KPIs 
• Capable of working flexible hours to host meetings which accommodate European and Asia working hours 

Key Job Responsibilities

• Collaborate with cross-functional teams to develop and execute website re-build projects aligned with business priorities and timelines
• Identify regional website requirements and future feature needs
• Support the setup and configuration of Adobe AEM CMS and DAM to meet the needs for each regional digital marketing team
• Facilitate and drive the setup of website migration project plans in ADO defining each website migration epic, feature and user story
• Guide the setup of regional, multi-lingual product catalogs in Informatica PIM P360
• Guide the setup of web forms with Adobe Forms, as well as support form integrations
• Guide the setup and configuration of Adobe Analytics
• Ensure SEO best practices are being met and considered during the build process

Qualifications/Requirements

• Bachelor’s degree in marketing, business, communications, or a related field
• Minimum of 5 years of website management experience in a B2B and B2C marketing department preferably in a corporate environment
• Minimum of 2 years with hands on experience using content management systems and digital asset management systems   
• Experience implementing on-site personalization based on a user’s profile settings
• Experience implementing A/B testing
• Experience with website analytics and reporting
• Experience with building lead generation processes, from lead capture all the way to qualification and opportunity management
• Experience working with international marketing teams