Senior Software Engineer (MarTech)

The Senior Software Engineer (MarTech) will support integrations between internal lead management systems, data pipelines, and third-party marketing platforms spanning paid media, lifecycle marketing, and call tracking to strengthen and expand Renuity’s marketing technology ecosystem. This individual will join a small collaborative team, working across our entire MarTech stack — including Ruby on Rails and Go-based backend services, modern web applications built with Next.js and TypeScript, and cloud infrastructure in Azure.

What You'll Do:

• Design, build, and maintain full stack applications and integrations across our marketing technology ecosystem

• Develop and extend backend services written in Ruby on Rails and Go that support lead management, tracking, and data synchronization workflows

• Contribute to modern front-end applications (Next.js, React, TypeScript) that enhance marketing and analytics user experiences

• Integrate internal systems with third-party marketing platforms through APIs, webhooks, and data pipelines

• Implement and maintain robust data flows between paid media, lifecycle marketing, call tracking, and analytics platforms

• Collaborate closely with analytics engineers and marketers to ensure accurate tracking, attribution, and data quality across all digital channels

• Write clean, maintainable, and testable code with a focus on reliability and scalability in production environments

• Monitor, debug, and optimize application performance using modern observability tools and logging frameworks

• Participate in code reviews, knowledge sharing, and architectural discussions within a small, fast-moving team

• Contribute to automation and DevOps practices, including CI/CD pipelines, containerized deployments, and cloud configuration in Azure

• Translate marketing and business requirements into technical solutions that improve lead quality, conversion tracking, and operational efficiency

What You'll Bring:

• 5+ years of professional experience as a full stack or backend software engineer, ideally within a data-rich or marketing-driven environment

• Strong proficiency in at least two of the following: Ruby on Rails, Go, TypeScript/JavaScript, or modern React frameworks (Next.js preferred)

• Proven experience integrating APIs, building ETL workflows, or working with event-driven systems that connect multiple platform

• Solid understanding of relational databases (PostgreSQL, SQL Server, or similar) and ORM frameworks

• Familiarity with containerized development and deployment (Docker, GitHub Actions, or equivalent CI/CD systems)

• Working knowledge of cloud infrastructure (Azure preferred, but AWS or GCP experience acceptable)

• Experience designing, testing, and maintaining RESTful or GraphQL APIs for both internal and external use

• Strong understanding of digital marketing concepts such as attribution, campaign tracking, lifecycle automation, and data quality assurance

• Comfortable working with analytics engineers and marketing teams to interpret data and validate end-to-end performance tracking

• Demonstrated ability to debug complex data flows and ensure system reliability across asynchronous processes

• Curious, pragmatic, and collaborative — able to balance short-term problem solving with long-term architectural improvement

About Renuity

Renuity, headquartered in Charlotte, NC, is a leading home improvement services business with a rapidly expanding national footprint. Renuity currently operates across 36 states and has created hundreds of thousands of happier homeowners across the United States who have chosen Renuity for their home improvement needs. Renuity is redefining the home improvement experience with a focus on trust, innovation and customer-first service.

To learn more, visit Renuity's About Us page.

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Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requi