Sr. Manager, Commercial Analytics & Insights

Job Summary

The Senior Manager, Commercial Analytics & Insights is a hybrid role requiring 50% on-site presence. As a member of the US Commercial Excellence team reporting into the Director of Commercial Analytics & Insights, this individual will lead and perform analytical projects to support key marketing and sales strategic objectives. They will act as a strategic partner to Sales, Marketing, Forecasting, and other cross-functional teams, playing an instrumental role in answering key business questions through analytics and insights. Key Responsibilities include (but not limited to):

•    Lead projects in the arears of Business Performance Analytics, Sales Force Optimization, ROI/Impact Analysis on Marketing tactics, Forecasting, Digital Marketing Analytics, and Market Research.

•    Develop and adopt advanced analytical approaches/methodologies to solve critical business challenges and enable data-driven decision-making.

•    Hands-on analytics utilizing statistical data modeling and advanced analytics techniques using tolls like SAS, R etc.

•    Partner with Sales Operations and Data Strategy teams to evolve CRM and data warehouse, roll out new initiatives, and support targeting and sales contests for the Field Sales team.

•    Collaborate with all the key Business Stakeholders to Identify KPIs for various initiatives and deliver actionable insights through BI reporting tools.

A strong business acumen in the US Vaccines Market, Advanced Analytics & modeling skills, Knowledge of Pharmaceutical Data Sources, and excellent communication, leadership, & project management skills are critical for this position. 

Principal Accountabilities

Advanced Analytics Skills

• Lead analytical projects and generate insights to drive the US Commercial business. Present detailed analysis and insights in a manner that is easily interpreted and aids strategic and tactical decision making
• Develop and deliver an innovative long-term advanced analytics strategy to inform, advise, and refine US commercial strategy and tactics.
• Develop new methodologies utilizing advanced analytics techniques such as, regression, clustering, decision trees, time-series analysis, and neural networks, to help solve complex business problems.
• Act as a Data Scientist with hands-on expertise in tools such as SAS, R, Python, and Power BI.
• Support the design and evolution of the strategic forecasting strategy and process for Seqirus North America, delivering short-term forecasts throughout the year.
• Identify appropriate data to support analytics solutions and translate information into actionable insights for strategic decision-making.
• Continuously evaluate and deploy the right vendors, tools, methodologies, and analytical techniques to ensure best-in-class, timely, and cost-effective outputs.
• Deliver high-quality, timely, and actionable insights that identify opportunities and risks, translating them into clear recommendations with associated business implications.
• Assess marketing tactics to measure success through analyzing ROI (return on investment) and help optimize marketing promotional investments.

Sales Force Effectiveness

• Lead initiatives related to Sales Force Sizing and Optimization, ensuring alignment between brand strategies and overall business goals.
• Lead the annual Segmentation and Targeting process to align business objectives and implement targeting strategies for Field, Inside Sales, and Non-Personnel promotion channels.
• Collaborate with Sales, Marketing, and Sales Operations to develop, monitor, and report on key performance indicators through custom analysis and reporting/dashboards.
• Partner with Sales Enablement & Data Strategy to provide inputs to evolve and enhance the CRM system, reporting, and other enablement tools to ensure alignment with strategic portfolio goals.
• Lead and conduct Sales Force Effectiveness (SFE) studies using a combination of market research techniques and secondary analytics.
• Monitor and evaluate sales performance metrics, providing insights and recommendations to drive business and improve overall sales effectiveness.

Leadership and Management

• Act as a strategic partner to franchise marketing teams and contribute as a member of the team.
• Identify initiatives and projects independently, providing analytics solutions for key strategic needs/questions to support the full book of business in the US.
• Utilize excellent communication skills to influence and provide recommendations to Sales and Marketing leadership, driving strategic decision-making through the synthesis of analytical results into actionable insights.
• Identify, lead, and perform analytical