Senior Analyst, Value
MediabrandsAbout the role
Business Overview
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Position Summary
The US Value team is a centralized unit within IPG Mediabrands focused on identifying, measuring, and reporting all areas of value delivered to our clients. Joining the team as Senior Analyst, you will support the broader team in all aspects of the practice while gaining exposure to some of our top clients. In this position, you will be responsible for day-to-day management of reporting deliverables as well as completion of analyses across all media channels. You will collaborate with internal stakeholders across the network and carry out day-to-day processes that ensure the accurate delivery of all targets. This is a pivotal role within a high-performing and growing team that offers exposure to leadership throughout the organization.
The Senior Analyst will report directly into the Associate Director and support all team members as needed, as well as working directly with the agency investment teams and other crafts as needed.
Responsibilities
- Help oversee and optimize data governance processes across all media for select clients
- Become expert user of in-house agency value tracking tool to effectively track and compile reporting across accounts
- Assist with analysis of value reporting outputs by helping summarize large data sets and identifying and amending discrepancies to ensure accuracy
- Collaborate with investment, planning and other craft leads to ensure seamless exchange of buy data
- Support communication with external auditors and procurement leads as needed
- Ensure team adheres to all timelines and meets deliverables on schedule
- Assist the team with ad hoc projects as needed
- Participating in the training and mentorship of junior team members
Desired Skills & Experience
- 2-3 years’ experience in a media role with exposure to media buying/planning across channels and large data sets
- Fundamental understanding of media math and metrics
- Familiarity with agency billing systems such as MediaOcean (Mbox and Prisma)
- Strong analytical mindset with ability to help problem-solve as business challenges arise
- Skilled in project management with proven ability to drive projects from conception to completion
- Experience of working with media auditors preferred
- Proactive communicator that consistently provides necessary updates to leadership
- Independent, self-starter that can balance competing priorities as necessary
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental covera
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