Content Strategist - Digital Events

Do the best work of your career as a champion for small and mid-size businesses.

BILL is a leader in financial automation software for small and midsize businesses (SMBs). As a champion of SMBs, we are dedicated to automating the future of finance so businesses can thrive. Hundreds of thousands of businesses trust BILL solutions to manage financial workflows, including payables, receivables, and spend and expense management. With BILL, businesses are connected to a network of millions of members, so they can pay or get paid faster. Through our automated solutions, we help SMBs simplify and control their finances, so they can confidently manage their businesses, and succeed on their terms. 

BILL is a trusted partner of leading U.S. financial institutions, accounting firms, and accounting software providers. We have operations in San Jose, CA, Draper, UT, Houston, TX and are continuing to expand into other geographic locations. If you’re looking for a place that helps you do the best work of your career, look no further than BILL.

Make your impact within a rapidly growing Fintech Company

We are seeking a highly motivated and creative Content Strategist - Digital Events to join our Growth Marketing team. This role is pivotal in shaping the content strategy and execution for our digital events. The ideal candidate will be responsible for building event agendas, programming content, and crafting engaging session material that resonates with our target audiences. You will also source and coordinate guest speakers, ensuring that each event delivers exceptional value to attendees.

In addition to event planning and content creation, you will play a key role in developing strategies for post-event promotion and engagement, with the goal of driving registrations and attendance, increasing audience engagement, and contributing to the revenue pipeline with high-quality leads. You will work closely with cross-functional teams, including demand generation, brand, design, customer community, corporate communications, and accounting channel partners, to ensure a cohesive and impactful event experience.

List of Responsibilities/Duties:

• Event content strategy & programming:
• Develop and execute the content strategy for digital events based on target audience and event goals.
• Build and manage event agendas, ensuring alignment with overall business objectives and audience interests
• Create compelling session content that drives engagement and delivers value to attendees
• Source and collaborate with guest speakers, ensuring diverse and high-quality contributions to each event
• Drive event attendance by strategically planning event topics that resonate with target audiences and align with industry trends
• Post-event strategy & engagement:
• Design and implement strategies for post-event content promotion and attendee engagement
• Collaborate with marketing and sales teams to ensure post-event content is leveraged effectively to generate leads and drive revenue
• Analyze event performance data to refine and improve future event strategies
• Cross-functional collaboration:
• Partner with demand generation, brand, design, and accounting channel partners to ensure seamless execution of event content and promotion
• Work closely with the Director of Content Marketing to align event content with broader marketing initiatives and business goals
• Design effective and innovative digital content strategies while setting and tracking short-term goals and KPIs
• Build an understanding of BILL’s SMB audience personas, segments, and verticals, and the prospects who will engage with our content
• Execute on robust content and event calendars and production schedules

We’d love to chat if you have:

• 6-8 years of experience in content strategy, event programming, or a related field, with a focus on digital events
• Proven track record of creating and executing successful content strategies for digital events
• Experience in sourcing and managing guest speakers for webinars or similar events
• Excellent project management and organizational skills, with the ability to manage multiple events simultaneously
• Exceptional writing, editing, and communication skills
• Ability to analyze data and metrics to inform content decisions and strategies
• A collaborative team player with strong interpersonal skills
• Ability to work in a fast-paced environment and adapt to changing priorities
• Familiarity with marketing tools and platforms (e.g., Salesforce, Marketo, Goldcast) is a plus
• Understanding of B2B marke