Digital Games Marketing Specialist (m/f/d) - Full-time or Part-time

<p>We are a digital media and games company. On a daily basis, we reach millions of users with our content, projects and games, such as the Nametests Instant Game on Facebook. We are a creative team pursuing our mission to 'make people smile'; we are committed to entertaining people and aim to inspire their world!</p><p>We use the latest technology in order to be highly adaptive. Combined with our agile spirit and great teamwork, this allows us to achieve: </p><ul> <li>More than 500 million people who played our games</li> <li>More than 120 million fans on Facebook</li> <li>Content and minigames translated into more than 40 different languages</li> </ul><p>The social sweethearts are looking for passionate and dynamic colleagues who would like to join us in continuing to create a more colourful world.</p><p></p><p>Become a part of our Operations Team as an <strong>Digital Games Marketing Specialist</strong> (m/f/d) <strong>in</strong> <strong>Cologne</strong>!</p><p></p><p><strong>Your Responsibilities</strong></p><ul> <li>You administer and schedule ad postings in Facebook Ad Manager.</li> <li>You continuously analyse ad performance and use metrics like ROAS or conversion rate as a basis for data-driven strategies to optimize ad targeting and content.</li> <li>You utilise AI technologies, including ChatGPT, to scale ads.</li> <li>You develop and implement automation strategies to streamline processes and ad postings. </li> <li>You design and implement A/B testing to determine the most effective ad creatives, targeting, and content strategies. </li> <li>You oversee the ad spending budget, ensuring optimal allocation for maximum campaign performance.</li> <li>You conduct audience research to identify and segment target demographics more effectively.</li> </ul><p></p><p></p><p><strong>Requirements</strong></p><ul> <li>You have proficient skills in using Facebook Ad Manager for ad scheduling and management.</li> <li>You are skilled in Google Sheets for data analysis and reporting.</li> <li>You have strong analytical abilities to interpret data and metrics effectively.</li> <li>You are technologically savvy, with a strong technical proficiency.</li> <li>You are fluent in English, both written and verbal.</li> <li>Nice to have: You bring basic programming or scripting skills to enhance automation.</li> <li>Nice to have: You bring graphic design skills for creating engaging ad content.</li> </ul><p></p><p></p><p><strong>Benefits</strong></p><ul> <li>Friendly, collegiate atmosphere with colleagues who complement one another with their skills.</li> <li>An international team, with colleagues from all over the world, and an English office language.</li> <li>Challenging tasks with plenty of room for personal development.</li> <li>Drinks, snacks and activities for downtime all at hand in the office.</li> <li>Fun team events and office parties on a regular basis.</li> <li>Emphasis on a healthy work-life balance, with positive and supportive management and professional mental health support.</li> <li>Easily accessible office close to downtown Cologne.</li> <li>Extensive mobile work opportunities and flexible working hours.</li> <li>A transportation subsidy for your flexible and easy mobility.</li> <li>Access to a benefits platform with exclusive offers and vouchers for a variety of brands.</li> <li>An annual training budget for professional development. </li> </ul>