Senior Brand Manager - Cottonelle® Flushable Wipes

Senior Brand Manager - Cottonelle® Flushable Wipes

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

Kimberly-Clark leads through a general manager mindset to unleash the power of its brands and drive best in class delivery of top and bottom-line growth. By building empowered teams K-C will improve the speed and excellence of execution and facilitate faster decision making by operating within this general management framework. The Senior Brand Manager (SBM) is a critical role in delivering this vision for the company. The role of the senior brand manager encompasses full responsibility of the brand and marketing plans from concept to in-market execution. This position will lead brand building initiatives across the U.S a as well as provide strong support in the development of the 3–5-year strategy & innovation plans.

The Senior Brand Manager reports to the Vice President / General Manager for Cottonelle® and provides direction to the Brand Manager and Senior Associate Brand Manager; while also leading and influencing cross-functional partners in a matrix organization to include R&D, Product Supply, Agencies, and Sales, as well as maintaining connectivity to the Cottonelle® Dry team to ensure alignment of the Masterbrand. Strength in marketing and P&L management of a $300M business is required to deliver growth in net sales, market share and improved operating margin while maintaining commitment to service across multiple channels. The SBM must have proven experience being able to engage, inspire and galvanize an organization around the brand vision, positioning and strategies that bring innovative thinking, new products, and commercial programs to life in the marketplace.

In this role, you will:

• Drive delivery of business objectives for the brand including net sales, operating profit, gross margin, and market share.
• Lead and oversee development of Strategic Business Plan, Annual Business Planning and Annual Operating Plans.
• Leads commercialization of initiatives qualified by the Brand Growth & Innovation team
• Be a trusted partner with cross functional teams by listening for feedback and continually check and adjust plans to deliver the strongest performance.
• Provide clear direction to broader brand team to ensure brand initiatives are consistent with Annual Business Plan; Drive prioritization on resources (people, budget, capital) and keep team focused on core objectives.
• Deliver excellence in execution by managing a rolling 18-month commercial program plan tied to AOP and SBP. Execute clear, simple and frequent communication with the front end to ensure understanding and best in class execution of plans with retail customers.
• Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business.
• Identify and lead process improvements at the brand or portfolio level.
• Lead DPSM and pricing strategy for brand; Partner with sales strategy and channel strategy on development, communication and execution of DPSM in a timely manner.
• Lead 18-month view of consumption and shipment forecasting for brand; Understand risk and opportunities with current year plan to deliver P&L goals and drive continuous improvement of plans to ensure all financial objectives are met; Lead gap closure efforts if required.
• Key liaison with channel and sales strategy; maintain constant connection with top strategic customer teams.
• Drive development of channel specific go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies).
• Lead ad hoc reporting and analytics as required by the business.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perfor