Senior Marketing Project Specialist – DTC / MarCom (Cardiac Rhythm Management)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of .

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

The Senior Marketing Project Specialist, Direct-to-Consumer (DTC) & Marketing Communications (MarCom) position works out of our Austin, TX location in the Cardiac Rhythm Management Division.

This is a fully onsite role.

As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias or irregular heartbeats.

This role is responsible for leading the organization in leveraging passion about healthcare and technology to impact patients’ lives. 

The Senior Marketing Project Specialist, Direct-to-Consumer (DTC) & Marketing Communications (MarCom) is responsible for leading the planning, coordination, and execution of integrated omnichannel marketing initiatives that support disease awareness, patient engagement, and referring physician education for Abbott's Cardiac Rhythm Management portfolio, including the AVEIR™ Leadless Pacemaker.

This role serves as a key project management and execution leader for high-visibility marketing programs, ensuring seamless collaboration across internal stakeholders, external agencies, and regulatory partners to deliver compliant, customer-centered campaigns. The position plays a critical role in supporting market development efforts, accelerating patient acquisition, and driving business growth through effective execution of DTC and healthcare professional-focused marketing initiatives.

What You'll Work On

Omnichannel Campaign Execution

• Lead execution of integrated DTC and marketing communications campaigns across digital and traditional channels, including websites, social media, CRM/email, point-of-care materials, print collateral, and patient engagement platforms.
• Support initiatives designed to increase disease awareness, patient engagement, and referring physician activation.
• Ensure campaigns align with brand strategy, business objectives, and customer needs.

Marketing Project Management

• Manage multiple concurrent marketing projects from initiation through launch using project management platforms such as Monday.com.
• Develop and maintain project timelines, deliverables, milestones, and stakeholder communications.
• Identify potential risks and proactively implement solutions to ensure successful project execution.

Agency and Vendor Management

• Coordinate with external agencies, consultants, and vendors to develop creative assets and campaign materials.
• Facilitate feedback cycles, manage deliverables, and ensure quality standards are met.
• Track project progress and maintain alignment with strategic objectives and timelines.

Cross-Functional Collaboration and Compliance

• Partner closely with Marketing, Medical Affairs, Regulatory Affairs, Legal, Analytics, and Commercial teams to support successful campaign execution.
• Ensure all materials and comm