Content Marketing Senior Associate

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Content Marketing Senior Associate

We are looking for a Content Marketing Senior Associate to join the Marketing division here at athenahealth. In this role, the Content Marketing Senior Associate will support the strategy, creation, and execution of content that drives awareness, engagement, and demand across the buyer journey. This role blends storytelling, analytical thinking, and operational precision to help scale a high-performing content engine.

This individual will work cross-functionally with product marketing, creative, communications, and campaign teams to produce content that aligns with key business priorities, reinforces our brand narrative, and supports lead generation and nurture initiatives.

Job Responsibilities

• Develop and manage content across multiple formats — blogs, landing pages, ebooks, infographics, webinars, and email modules.

• Translate complex topics into clear, compelling, and actionable content tailored to audience needs, personas, journey stages and channels.

• Support editorial calendars, campaign content plans, and pillar-based initiatives aligned to core marketing themes and verticals.

• Collaborate with internal SMEs and external writers or agencies to ensure brand consistency and accuracy.

• Partner with integrated marketing and demand generation teams to ensure content supports funnel progression and campaign objectives.

• Optimize and adapt assets for paid, owned, and earned channels

• Support content tagging, metadata, and asset management processes in the DAM to enable content discoverability and reuse.

• Monitor performance metrics (traffic, engagement, conversion) in collaboration with marketing operations and analytics teams.

• Recommend content optimizations, A/B testing ideas, and SEO and GEO enhancements to improve visibility and ROI.

• Contribute to ongoing content audits and gap analyses to identify opportunities for refresh, reuse, or personalization.

• Work closely with creative and content operations teams to uphold editorial standards and workflows.

• Ensure compliance with brand, legal, and regulatory guidelines across all content.

• Champion consistent messaging across marketing touchpoints and help maintain voice and tone standards.

Typical Qualifications

• Bachelor's degree in marketing, business, communications, or related field.

• To be considered, please include a link to a portfolio

• 3+ years of experience in content marketing, journalism, or B2B marketing communications

• Strong writing and editing skills with the ability to tailor voice and tone for different audiences

• Proven experience producing content that supports demand generation or nurture campaigns

• Familiarity with SEO/GEO, analytics, and marketing automation or CMS tools

• Excellent project management skills and attention to detail

• Experience in healthcare, SaaS, or technology marketing

• Understanding of content lifecycle management, tagging, and modular content models

• Basic design literacy or comfort collaborating with creative teams and agencies

• Ability to synthesize SME input and translate complex topics into accessible, audience-first content

 

Expected Compensation

$58,000 - $98,000

The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates.  Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.

 

About athenahealth

Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Our company culture: Our talented  employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accompli