Director, Custom Research

Director, Custom Research.

Location – LA / NYC (Hybrid) 

 

Data-Driven Research and Insights

MarketCast combines the power of research, technology, and data science to help marketers and researchers maximize their advertising impact and unlock brand Fandom.

Our data and insights guide critical marketing decisions, helping brands determine which fandom audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms. Today our clients represent the biggest names in entertainment, tech, consumer brands, and sports and video games, and our impact touches the lives of billions of people around the globe.  

#FandomIsOurJam

We’re looking for:

• Someone who is excellent at managing insights projects from start to finish.
• Folks who can see data and tell a story, who knows how to find actionable insights and how to move beyond basic reportage approach.
• Someone who can mentor junior team members on every stage of the research process and who is not afraid to roll up their sleeves and jump in.
• Loves building client relationships – we believe business is about people and relationships, in and out of the research project.
• Team player – we are stronger together. We value whatis accomplished and how we work together as a team to achieve results.
• Creative thinker, curious mind, strategic brain and strong communicator.
• Strong communicator – written and verbal. Being able to find the right words to articulate the question, the story, and everything in between well.
• Someone interested in tech, telco, retail, healthcare, and CPG brands.

It’ll be helpful if you have:

• At least 6 years of experience in custom primary quant research working with CPG, retail, tech, telco, and/or healthcare clients. We dig templated projects, love tracking, but in this group, we're all about unique business questions, so custom experience is key.
• A Bachelor’s degree in the Social Sciences, Economics, Business, Marketing, Statistics or a related field.
• Razor-sharp skills in all basic Office/ Google docs applications; knowledge of an array of common communications tools and platforms; experience with or knowledge of research platforms a plus.

 

Benefits and Perks:

• Medical, Dental, Vision
• 401(k) Company Match
• Freedom Leave
• Health & Wellness Events & Benefits
• Professional & Personal Growth & Learning Opportunities
• And, more

 

Our Purpose:

Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.

 

Our Core Values:

 

Curiosity Makes Us Tick 

Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more. 

 

We Celebrate Wins 

Whether its wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.

 

Trust is Always Trending 

Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.

 

We Roll with Change

We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.

 

Diversity is Our Superpower

Our differences make us stronger. As researchers and data scientists, we have a responsibili