About the role
<div class="content-intro"><p><strong>About WPP</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We unite&nbsp;cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel&nbsp;in a single company –&nbsp;powered by exceptional talent and our agentic marketing platform, WPP Open,&nbsp;to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit&nbsp;<u><a href="http://wpp.com/" data-outlook-id="9689dc0a-1e79-4d8e-b697-081cde8be8f0">WPP.com</a></u>.</p></div><h3></h3> <h3>The opportunity</h3> <p><span data-olk-copy-source="MessageBody">We are seeking a dynamic Salesforce Personalization Solution Consultant who can design and implement personalized customer experiences using Salesforce Marketing Cloud Personalization (MCP). You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud Personalization to implement real-time personalization strategies, managing dynamic content, and integrating customer data to drive customer engagement and business growth. Candidates having hands-on experience with Salesforce Data Cloud preferred.</span></p> <h3>What you’ll be doing</h3> <ul> <li class="x_MsoNormal">Collaborate with cross-functional teams such as business, marketing, product, and data science teams to identify and define personalization opportunities.&nbsp;</li> <li class="x_MsoNormal">Conduct discovery sessions and act as technical consultant, translating client requirements into actionable solutions and create technical documentation, solution architecture diagrams, and implementation roadmaps</li> <li class="x_MsoNormal">Develop and implement personalization strategies, data-driven campaigns, and customer journeys within Salesforce Marketing Cloud Personalization</li> <li class="x_MsoNormal">Integrate Salesforce Marketing Cloud Personalization with external systems and data sources for real-time customer insights.</li> <li class="x_MsoNormal">Configure and validate campaigns on websites and apps through MCP, manage catalog changes, implement site mapping and provide consultation to apps development team on MCP Mobile SDK integration.&nbsp;</li> <li class="x_MsoNormal">Provide technical support and training for end users, for managing, tracking, executing and customizing MCP campaigns.&nbsp;</li> </ul> <h3>What we want from you</h3> <ul> <li class="x_MsoNormal">3-5 years of hands-on experience in implementing and configuring&nbsp;Salesforce Market