Customer Targeting & Eligibility Consultant

Company Description

BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence. We are seeking a Customer Targeting & Eligibility Consultant to support our client's customer targeting strategies for their marketing campaigns.

Job Description

The Customer Targeting & Eligibility Consultant will join our Fortune 100 financial services clients  customer engagement and solutions team which is responsible for partnering with US, international, and businesses on their customer targeting and eligibility strategies for their marketing campaigns.  This position is focused on supporting the US portion of this team.

The Consultant will partner with marketing teams on direct marketing targeting strategies to reach consumer and commercial customers with relevant offers. This person will be a subject matter expert on the targeting and eligibility process including the data used for targeting.  You will provide recommendations and solutions to help marketing reach their goals.  The Consultant ensures accurate and compliant customer list execution by providing clear instructions and working with our campaign execution team located abroad You will resolve complex problems, conduct analyses, and be responsible for identifying and leading process improvements that drive efficiency and automation in campaign execution.  In addition, the Manager provides marketers with training and guidance on the list execution process.

The Details:

• Full time, 40 hours a week
• 1 year contract, potential to extend
• Hybrid 3 days a week in Lower Manhattan
• Benefits offered including Health, Vision, Dental, 401k, and more!

Responsibilities:

• Provide consultation to marketing on customer targeting & eligibility for benefit reinforcement and spend campaigns targeted to consumer and commercial customers- this includes research on new data elements, reviewing segmentation, meeting with risk and analytic partners, and helping marketers submit requests accurately in our eligibility platforms.
• Reviews all list request submissions for accuracy, finalizes with marketing, and provides clear instructions to list execution team members to code and create file for delivery.
• Provide subject matter expertise to platform transformation team and participate in testing and campaign migration to a new platform.
• Troubleshoot and research any data anomalies or customer complaints
• Identify process efficiencies and opportunities to simplify or reduce the number of list requests from marketing to free up capacity
• Train marketers on targeting processes

Qualifications

Minimum Qualifications

• College Degree, preferably in STEM, computer science, economics

Preferred Qualifications

• 1-2 years of experience in marketing operations, ideally with customer targeting and analytics
• Strategic and logical thinker
• Exceptional oral and written communication skills along with relationship management skills
• Experience working with data and marketing platforms (Unica, Redpoint, Adobe, Salesforce, etc.)
• Highly organized, able to prioritize and meet deadlines
• A "can do" attitude
• Creative problem solver
• Strong relationship and communication skills- able to explain complex/technical concepts in layman's terms
• Control and compliance mindset
• Big data platform/programming a plus (Hive, PySpark SQL, etc.)

This role is not eligible for immigration sponsorship.

Additional Information

The starting pay range for this role is $35-45 per hour. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

A diverse workforce is a strong workforce.

To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critica