Chevrolet Communications Senior Manager - (Lifestyle, Strategy)

Job Description

The Chevrolet Communications Senior Manager (Lifestyle, Strategy) is a senior people leader and the enterprise leader for Chevrolet’s lifestyle, earned-first strategy, and community engagement communications. This role owns a distinct business area within GM Global Communications, responsible for defining and leading Chevrolet’s lifestyle, earned media, and community engagement strategy, with a focus on breakthrough storytelling that builds brand relevance and advocacy and advances GM’s enterprise priorities. 

Operating with broad autonomy, this leader will:

• Own and govern integrated earned-first communications strategies for Chevrolet with a strong emphasis on lifestyle media, community engagement, and multi-platform storytelling, including the policies, standards, and governance that guide how Chevrolet shows up in culture and communities. 

• Serve as a key strategic counselor and advisor to the Director, Chevrolet Communications, and senior GM leaders and, where appropriate, as a proxy for Chevrolet Communications with senior leadership, cross-functional partners, and external stakeholders. 

• Lead a multi-disciplinary organization of managers, individual contributors, and agencies to deliver high-impact, data-informed programs that support the Chevy brand, product launches, and enterprise priorities. 

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Key Responsibilities:

Strategic Leadership & Planning -

• Develop and own Chevrolet’s lifestyle and community communications strategy, aligned to brand, product, and enterprise objectives.  

• Translate high-level business and brand goals into clear communications priorities, annual plans, and KPIs for lifestyle and community engagement workstreams. 

• Anticipate cultural, competitive, and social trends, turning insights into timely, earned-first opportunities for Chevrolet and informing broader functional strategy and guidance for other teams where appropriate. 
   

• Define and steward governance, standards, and playbooks for Chevrolet’s lifestyle and community storytelling, ensuring alignment with GM’s values, behaviors, and long-term strategy. 

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Earned Media & Storytelling (Lifestyle & Community) -

• Lead end-to-end earned media strategy and execution across lifestyle, entertainment, culture, and community outlets, including digital and broadcast, setting the narrative architecture and quality bar for Chevrolet’s lifestyle and community storytelling 

• Build and maintain senior-level relationships with top-tier media, editors, producers, lifestyle journalists, creators, and community partners, serving as a visible and trusted point of contact for Chevrolet at the industry level. 

• Identify and activate Chevy community moments (owners, clubs, fans, grassroots organizations, and local partners) that reinforce brand love and advocacy.  

• Craft and oversee clear, compelling narratives, message frameworks, and storylines for lifestyle, product, and community initiatives. 

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Integrated Campaigns & Launches -

• Lead cross-functional and agency teams to design and execute integrated earned, social, digital, and experiential campaigns that elevate Chevrolet in culture and deliver measurable business and reputation outcomes.