Senior Director, Games Marketing

About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

As Crunchyroll expands its push into games, Crunchyroll is seeking a Sr. Director of Games Marketing to lead Crunchyroll’s Games Marketing efforts. With significant overlap between anime fans and gamers as well as the growing popularity of anime, this role will be instrumental in building the future of anime-based and anime-inspired games for the leading anime content provider outside of Japan. They will be responsible for establishing F2P Mobile best-practices and processes, improving our overall marketing efforts, increasing our games marketing efficiency, facilitating strong external partner management, and building strong cross-functional relationships across the company. Success for this newly-created role will be measured by the revenue and profitability of its games, the games impact on increasing the Crunchyroll audience, and effective collaboration between internal and external partners. 

• Oversee, coach, and grow the Games Product Marketing organization, developing best-practices and processes, including GTM, Live Game Marketing, ASO, Creative Velocity, marketing budget management, and vendor management
• Oversee, coach, and grow the Games User Acquisition organization, best-practices, and process including UA spend efficiency, channel optimization, channel management, and channel expansion. 
• Contribute to new game evaluations and games pipeline development
• Drive effective partner management processes and relationship building with external developers, publishing partners, and licensors
• Build strong cross-functional relationships including with multiple cross-functional teams including Games Production, Central Marketing, Finance, Data, Engineering, Product, and others. 

In the role of Sr. Director, Games Marketing, you will report to the Vice President, Games Publishing. 

We are considering applicants for our San Francisco or Los Angeles offices

About You

We get excited about candidates, like you, because...

• You have 12+ years of experience in the games industry
• You have experience in product marketing and user acquisition, ideally leading teams in one or both functions
• You have launched and live-operated games in all stages of a games lifecycle, including Soft Launch, GTM, Launch, Live-Marketing, Maintenance, and Sunset. 
• You have the ability to lead a team in manipulating large sets of disparate data, distilling the most important insights, building a strategy to execute those insights, and effectively actioning those insights into results. 
• You know intrinsically how to motivate and inspire cross-functional partners and external partners to take meaningful actions towards achieving aligned goals. 
• You understand the long-term value of relationship building and driving results, can balance the need to align with the need to execute quickly, are able to make the appropriate decision, and insist on being accountable for the process and results
• Conversational to Fluent in an Asian language a plus

About the Team

Games sits under the broader umbrella of Emerging Business and is a key growth priority for the company. Games Publishing is an established function within the business and has been given a new remit to improve marketing effectiveness and efficiency, building effective internal and external relationships, and drive meaningful results in the pursuit of a comprehensive overall games strategy. It includes Product Marketing, User Acquisition, Community, Creative Services, Strategy, Forecasting, and Insights. Success for the team is measured by revenue, profit, subscriber growth, and subscriber retention. 

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan,