Sr. Performance Marketing & Digital Analytics Manager

Position Title

Sr. Performance Marketing & Digital Analytics Manager

Location

Nationwide, MI 48098

Job Summary

The Sr Manager-Performance Marketing & Digital Analytics role leads the development and execution of in-house paid media and digital analytics capabilities to drive customer acquisition, engagement, and growth. It oversees media strategy across programmatic, paid search, and paid social while ensuring robust measurement frameworks, data-driven insights, and marketing attribution. The position also manages customer data activation, audience targeting, and personalization, collaborating with digital, data, and technology teams to optimize marketing effectiveness. With a focus on team leadership, cross-functional alignment, and compliance with data privacy regulations, this role delivers measurable business impact through advanced analytics and media optimization.

Pay Range: $140,622 - $186,324 - $232,026

Pay Range: Local Minimum Wage - $0.00 - $0.00

Job Responsibilities:

•  (35%) Paid Media Strategy, Execution, & Optimization

• Developing and leading paid media strategies across programmatic, paid search, and paid social
• Managing in-house media buying, ad operations, and AdTech
• Overseeing campaign execution, monitoring, and optimization

• (25%) Measurement, Analytics, & Reporting

• Defining and implementing media performance measurement frameworks
• Utilizing analytics tools to optimize campaigns and inform decision-making
• Overseeing marketing attribution and reporting to senior leadership

• (20%) Digital Analytics & Customer Profile Management

• Managing customer data activation, segmentation, and personalization strategies
• Ensuring integration of customer profiles across MarTech and AdTech stacks
• Leveraging analytics platforms to analyze customer behavior and campaign effectiveness

• (10%) Team Leadership & Management

• Leading, mentoring, and developing a high-performing team
• Providing strategic direction and professional growth opportunities

• (10%) Collaboration & Cross-Functional Alignment

• Partnering with internal stakeholders to align media strategies with business objectives
• Managing relationships with external vendors and staying ahead of industry trends

• Uses independent judgement and discretion to make decisions:

• Strategic Media Planning & Execution: Independently determines budget allocation, bidding strategies, and audience segmentation across programmatic, paid search, and paid social channels. Evaluates and implements new media platforms, AdTech solutions, and automation tools while continuously optimizing campaigns based on performance trends and business objectives.

Data-Driven Decision-Making & Performance Optimization: Defines KPIs, measurement frameworks, and attribution models to assess media effectiveness and inform budget reallocations. Interprets complex analytics to

• drive customer segmentation, personalization, and cross-channel marketing strategies while ensuring compliance with data privacy regulations.

• Leadership, Collaboration & Vendor Management: Provides strategic direction to the team, manages priorities, and develops high-performing talent. Aligns media strategies with cross-functional stakeholders, negotiates with external vendors, and makes key decisions on partnerships, contracts, and technology investments to enhance marketing effectiveness.
• Analyzes and resolves problems pertaining to:

• Media Performance Analysis & Optimization: Continuously monitors campaign performance across programmatic, paid search, and paid social channels, identifying underperforming areas and opportunities for improvement. Uses A/B testing, bid strategy adjustments, and audience segmentation refinements to optimize spend efficiency and maximize ROI.
• Data-Driven Insights & Decision-Making: Leverages analytics tools to assess attribution models, customer behavior trends, and media effectiveness. Identifies patterns, gaps, and correlations in performance data to refine targeting, messaging, and investment strategies.
• Cross-Channel & Business Impact Evaluation: Synthesizes insights across marketing channels, customer journeys, and business KPIs to diagnose broader optimization opportunities. Collaborates with stakeholders to resolve inefficiencies, enhance personalization, and align media investments with overall business goals.

• Responsible for talent management functions including: employment, performance evaluations,