Coordinator Corporate Communications
JetBlueAbout the role
Position Summary
The Coordinator, Corporate Communications plays a vital role in sustaining JetBlue’s culture by ensuring crewmembers are informed, engaged, and connected to the airline’s strategy and operations. This position translates complex operational updates, business objectives, and leadership priorities into clear, compelling communications that help crewmembers understand where JetBlue is headed and how they contribute to its success. By shaping how information is shared across frontline and support center audiences, the role directly enhances alignment, engagement, and operational effectiveness across the organization.
Reporting to the Senior Manager, Corporate Communications, this role partners with leaders and stakeholders enterprise-wide to support key communication initiatives. The Coordinator evaluates operational information and determines the most effective ways to reach diverse audiences, cutting through corporate jargon to deliver relatable, impactful messaging. Through storytelling and day-to-day operational communications, this position highlights JetBlue’s culture in action and reinforces the shared purpose that drives crewmember performance and pride.
Essential Responsibilities
- Develop a keen understanding of the JetBlue voice and the voice/style of various JetBlue leaders and apply throughout communications
- Develop, interpret, and implement internal communications strategies that support the operation and crewmember engagement
- Write and edit newsletters, manuals, and other materials and coordinate the distribution to frontline crewmembers
- Liaison with other internal and external communicators and make discretionary decisions regarding prioritization, sequencing, and presentation of communications based on operational urgency, audience needs, and business risk
- Execute departmental announcements and notices to ensure consistent presentation
- Maintain and oversee content strategy for the day-to-day content of workgroup-related information presented on HelloJetBlue (intranet) and posts on On the Fly (intranet app), and email communications
- Maintain engagement with the operation and provide communications support to crewmembers and crewleaders when needed
- Provide audio/visual and event support for communications purposes as needed
- Offer general communication support for communication initiatives
- Collaborate with internal stakeholders from various departments to gather information on respective initiatives. Then, “translate” departmental speak for different audiences including the frontline group and leadership teams as well as company-wide communications to support and move initiatives forward
- Support crisis communications and after-hours media relations, applying judgement in time-sensitive and non-routine situations
- Participate in identifying and executing integrated storytelling and content development opportunities for internal audiences as part of a team focused on achieving best results from every communications opportunity
- Contribute to integrated storytelling initiatives that advance business objectives and reinforce JetBlue’s culture and values.
- Be fearless in asking for more details when partnering and collaborating with crewmembers, crewleaders, and other stakeholders and communicators
- Other duties as assigned
Minimum Experience and Qualifications
- Bachelor’s degree in related field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant experience
- One (1) year of demonstrated experience, in internal communications, journalism and/or public relations, or relevant front line operational experience.
- Must possess strong organizational, planning, and time-management abilities to be able to produce multiple projects simultaneously under tight deadlines
- Self-motivated and able to work independently and manage self towards goals, while being a genuine team player
- Basic Photoshop and HyperText Markup Language (HTML) skills
- Basic understanding of social media platforms
- Demonstrated proficiency with MS Office suite of products
- Attention to detail while providing exceptional customer service with little supervision
- Excellent troubleshooting/problem-solving skills
- Available for occasional overnight travel (10%)
- Must pass a pre-employment drug test
- Legally eligible to work in the country in which the position is located
- Authorization to work in the US is required. This position is not eligible for visa sponsorship
Preferred Experience and Qualifications
- Three (3)
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