Sr. Manager Marketing & Sales Performance Optimization

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.

Job Summary

Responsible for establishing effective reporting procedures, providing insight with sales forecast reports and working closely with the Product Sales team to coordinate the process and flow of information for account planning. Develops financial and operational objectives. Ensures operational plans are aligned with business objectives. Contributes to functional strategy development. Has a greater degree of impact on business results and typically manages one or more groups of professional employees.

Job Description

Core Responsibilities

• Provides overall direction of the Product Sales Support and Analysis Team to drive lead generation, sales force database management, sales reporting and production/control of presentations and proposals.
• Interfaces with appropriate internal group s (i.e., Accounting, Finance, Sales, Operations, IT and Legal Affairs) to ensure proper analysis of tracking and reporting.
• Maintains a high level of technical expertise and sales proficiency to meet the reporting needs on client activity.
• Manages report generation, sales packet compilation and ad-hoc administrative support of client prospecting, renewals and development.
• Generates daily activity reports and reporting trends.
• Implementation and coordination of Media Planning for budget management, allocation of budget, and standardized and consistent execution of campaign attribution on all marketing efforts.
• Implementation of multi-touch attribution for all marketing tactics used in unified funnel reporting from top of funnel to close.
• Guidance and implementation on best practice full journey campaign reporting with executive level views to tactic specific views.
• Implement / optimize SF Marketing Cloud Intelligence Reports streamlined visual marketing funnel / sales pipeline reporting aligned with team KPIs that allows for a drill-down view of performance based on required user view and their necessary KPIs to guide marketing execution optimization.
• Develop drill-down reporting for user specific needs based on primary view and ensure consistency in data output / views.
• Define Return on Marketing Plan against strategic goals with objectively measurable metrics that really deliver business value.
• Measure relative campaign performance toward those goals, and over time optimize our investments towards the highest performing campaigns.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a compreh