Sr. Product Manager, News & Hyperlocal CRM

<div class="content-intro"><p>Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.</p> <p>Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.</p></div><p><a href="https://www.realtor.com/">Realtor.com®</a> reaches millions of home buyers and sellers each month. This role owns how we communicate with them — through news, hyperlocal insights, and personalized CRM — to turn casual visitors into lifelong users.</p> <p>As the <strong>Sr. Product Manager, News & Hyperlocal CRM</strong>, you'll own the end-to-end strategy, roadmap, and execution for our News & Insights campaigns and hyperlocal communications across email, push, SMS, and in-product surfaces. You'll sit at the intersection of editorial content, consumer data, and marketing technology — a rare combination that directly drives engagement, retention, and revenue at scale.</p> <p>This is a high-ownership IC role on a fast-moving team. You'll work closely with Editorial, Economics, Data Science, Machine Learning, MarTech Engineering, and CRM Operations to ship campaigns and features that matter to consumers and move the business.</p> <p><strong>Why This Role:</strong></p> <p>Most CRM PM roles are execution-focused. This one isn't. You'll shape the strategy for how Realtor.com® uses news and hyperlocal data to build relevance with millions of users — deciding what we say, to whom, when, and through which channel. The personalization infrastructure, the data architecture, the editorial calendar, the A/B testing roadmap — it all runs through you.</p> <p><strong>What You'll Do:</strong></p> <p><em>Strategy & Roadmap</em></p> <ul> <li>Own the product strategy and roadmap for News & Hyperlocal CRM, balancing user experience innovation with revenue and retention goals</li> <li>Define and prioritize experiments, campaigns, and features that drive measurable gains in engagement, LTV, and lead conversion</li> <li>Use competitive intelligence, market trends, and consumer data to identify differentiation opportunities</li> </ul> <p><em>Execution & Deliv