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LACC Senior Sales Manager

ASM Global
Los Angeles, United Statesfull_timeVerifiedPosted 10 Feb 2026
💰 $120,000/yr($105,000/yr$120,000/yr)

About the role

POSITION: Senior Sales Manager

DEPARTMENT: Sales & Marketing

REPORTS TO: Vice President of Sales & Marketing

FLSA STATUS: Exempt

Base Salary Range: $105,000 – $120,000 annually

LEGENDS GLOBAL brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences. The world leader in venue management and live event production, oversees 450+ iconic venues stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

Los Angeles Convention Center located in the heart of vibrant downtown LA, the Los Angeles Convention Center is a leading venue for conventions, trade shows, and exhibitions. The center is committed to delivering excellent service and exceeding expectations for clients and guests at every event.

SUMMARY

Responsible for growing convention center revenue opportunities and maximizing occupancy levels by rebooking existing clients as well as winning new business. Candidate will work closely with LA Tourism on large citywide programs as well as secure local clients within a short-term booking window.

Candidates are required to develop and manage strong relationships with clients to position the convention center as a premier event location. Role requires strong partnership with internal leadership and other team members to develop and execute sales.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Establish strong collaborative relationships with Los Angeles Tourism and Convention Board to help drive citywide events to the Los Angeles Convention Center (LACC). Conduct site visits. Manage booking and contracting process.
  • Develop and implement strategic sales strategies to identify new business opportunities to drive increased revenues – including lead generation, site visits, proposals, and contracts. Generate strong relationships with LA-based Event Planners, DMCs, LA Live campus partners, local hotel partners, and all other hospitality partners to drive awareness of LACC opportunities to generate leads.
  • Strategically rebook annual local clients and manage contracting process.
  • Lead sales contracting process for all clients. Initiate, formalize and negotiate License Agreements, including pricing and managing language updates.
  • Be knowledgeable in all-administrative and operational procedures of LACC and always maintain a high public and professional image in representing the Los Angeles Convention Center.
  • Be knowledgeable of the basic concept/operations of the Convention Center and work with all internal partners to effectively sell the facility.
  • Work in concert with other sales team members to maximize calendar bookings.
  • Work with VP of Sales & Marketing and overall team to:
  • Assist in developing LACC’s sales plan and executing said plan to include innovative initiatives to penetrate new markets to enhance usage and occupancy.
  • Continuously contributes to improving departmental efficiencies such as functionality in booking system, preparation of proposals, site visit procedures, etc.
  • Participate in weekly sales departmental and intra-departmental meetings.
  • Assist in developing sales plans and goals for annual department budgeting.
  • Participate in trade shows, sales missions, networking events, and F2F sales visits.
  • Participate and support all Legends Global Corporate sales initiatives.
  • Perform other duties, functions, special projects, and responsibilities as assigned.

Additional Duties

Act as back-up to Contract Coordinator by working within the Contract Booking System software environment to support entire sales team. This includes entering event bookings, changes and updates, drafting License Agreements and Addendums, sending contracts to clients via DocuSign, tracking returns and processing final documentation.

Assist with other administrative tasks as assigned.

Perform other duties, special projects and responsibilities as assigned which may or may not be directly related to job specifications.


QUALIFICATIONS

  • Must be able to maintain good business relations with members of the overall sales team, clients, building partners, campus partners, and all convention center departments.
  • Proficiency with Microsoft Office Suite (Word, Excel, PowerPoin

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Company

ASM Global

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