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Regional Manager, Gulf Coast

Morales Beverage Group (MBG)
Remote (United States), United StatesRemotefull_timeVerifiedPosted 27 Feb 2026

About the role

About Mexcor


Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, VivaVerse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California. MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.


We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.


Morales Beverage Group seeks a Regional Manager, Gulf Coast. We have a competitive compensation package with a wide range of benefits for full-time employees.


JOB DESCRIPTION

Reporting to the Senior Vice President, Sales & Marketing, the of Regional Manager, Gulf Coast is responsible for leading and overseeing sales operations for the Gulf Coast Region (FL/MS/AL and other states as assigned). The position involves developing and implementing channel/customer strategies to drive revenue growth and achieve performance targets for each state. The Regional Manager, Gulf Coast is an individual contributor that collaborates with cross-functional teams to ensure the alignment of business objectives.


MEXCOR INTERNATIONAL VALUES

  • All-In: Being Accountable; If it’s to be, it’s up to me.
  • People: Growing and building partnerships within a family dynamic.
  • Future Thinking: Innovative and disruptive in our approach.

DUTIES AND RESPONSIBILITIES

  • Create and execute the regional planning, process and business strategy
  • Develop and achieve KPI goals, monitor YTD and MTD progress
  • Deliver annual revenue and volume goals for the Gulf Coast Region (FL, MS, AL and all other states as assigned)
  • Distributor Management
  • Build positive, credible, lasting customer relationships based on trust and value.
  • Develop a channel/customer business growth plan for each state.
  • Lead by example - own key multi-outlet customer relationships and business plans.
  • Analyze data and insights to increase sales, grow customer business, and achieve objectives.
  • Implement tactics that align with Brand strategies, Customer initiatives, and Shopper-consumer insights.
  • Collaborate and advance new route to market strategies.
  • Fiduciary responsibility - stay within brand case rate budgets and adhere to expense policies.
  • Be a change agent: entrepreneurial, a thought partner, problem solver.
  • Collaborate with cross-functional teams including sales, marketing, and operations to ensure alignment to drive business objectives.

COMPETENCIES

  • Customer Focus: Actively seeks to understand customer needs and perspectives. Ensures that the voice of the customer is considered in decision-making. Builds lasting customer relationships to drive satisfaction and loyalty.
  • Business Acumen: Understands market trends, competitive landscape, and business strategies. Uses this knowledge to identify opportunities and drive profitable growth. Balances short-term and long-term business objectives effectively.
  • Strategic Agility: Anticipates future trends and their implications for the business. Quickly grasps new concepts and can pivot strategies when necessary. Is comfortable with ambiguity and able to make informed decisions amidst uncertainty.
  • Influence and Persuasion: Skilled in presenting ideas and convincing others to adopt them. Can effectively communicate the value proposition of products and services, leading to successful sales outcomes. Builds consensus and inspires action across different levels of the organization.

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Company

Morales Beverage Group (MBG)

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