Senior Director, Consumer Centricity

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Job Description

The Senior Director of Consumer Centricity will champion the company’s evolution toward a truly consumer-first mindset. This strategic leader will ensure that consumer insights are embedded into decision-making across product development, marketing, customer experience, and operations. Reporting to the Chief Marketing Officer & GM of Direct Commerce, this role oversees a team of marketing professionals, driving both strategy and execution to infuse consumer-centric principles into the company’s culture and core business practices.

What You Will Do: 

• Develop and implement a company-wide strategy that integrates consumer insights into all business functions
• Lead efforts to ensure that the voice of the consumer is at the center of decision-making across teams and leadership
• Build and oversee a high-performing consumer insights team to analyze consumer behavior, trends, and preferences
• Partner with data and analytics teams to leverage AI and marketing technology for predictive insights and strategic decision-making
• Collaborate with marketing, product, and sales teams to refine brand positioning and enhance consumer interactions
• Establish key performance indicators such as Net Promoter Score (NPS), customer lifetime value, and brand sentiment to measure success and drive improvements
• Identify emerging consumer trends and market opportunities to guide product development and business strategies
• Streamline processes to accelerate consumer-driven innovation and enhance responsiveness to shifting market demands
• Advocate for a consumer-first mindset across the organization, influencing senior leadership and cross-functional teams to prioritize consumer-centric strategies
• Ensure compliance with evolving privacy regulations and data governance standards to maintain ethical and effective use of consumer insights

Qualifications

• Bachelor's degree required, MBA preferred 
• 15+ years of progressive experience in consumer insights, brand strategy, customer experience and/or a related field
• Experience leading market research, data analytics, and consumer behaviors functions
• Experience establishing consumer- centric processes, insights, and structures resulting in improved consumer retention across brand offerings 
• Experience navigating and succeeding in a fast-paced, matrixed, highly collaborative environment with multiple stakeholders
• Strong communication, presentation, and leadership skills with the ability to influence cross-functional teams and executive stakeholders
• Experience demonstrating situational adaptability, managing complexities, and leading with resiliency

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $150,000 USD - $263,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged ca