Director of Sales

About Auror

At Auror, we’re empowering the retail industry to tackle theft and Organised Retail Crime, a $150 Billion problem globally. It’s high volume crime that’s increasingly organised in nature and is putting people, retailers, and communities at risk every day.

Founded in New Zealand 12 years ago, we’re working with some of the best and largest retailers in the world across the US, Canada, Australia, New Zealand, and the UK.

Auror is connecting people and intelligence to reduce crime. We’re using technology for good. 

In partnership with our leading retail partners, we need people with the passion, determination, and innovation required to overcome one of the world's largest problems. If you’re looking to make a difference with and for the people dedicated to stopping crime, for good, then we want you on our team.

We're also embracing the potential of AI to supercharge our impact—whether that's enhancing the way we detect trends, support our customers, or improve internal workflows. As a company, we're committed to responsibly incorporating AI into how we work and what we build, and we encourage all Aurors to be curious about how AI can elevate their work, regardless of role or function.

The Role

The Director of Sales, US is a revenue owning leadership role responsible for driving enterprise growth across the region.  This position combines personal responsibility with leadership of a high-performing team of Account Executives selling into complex enterprise environments. This is a critical leadership role at the intersection of enterprise sales execution, deal strategy, and people leadership. 

You will lead from the front in high value deals, shape business cases, strengthen executive engagement, and ensure predictable revenue delivery across the US. 

Reporting to the VP of Sales, you will work closely with Marketing, Product, and Customer teams to ensure strong pipeline generation, disciplined execution, and predictable revenue growth aligned to Auror’s mission and strategy. 

What You'll Do

• Own enterprise revenue outcomes: Lead the US AE team to consistently deliver against new business targets through strong pipeline health, deal execution, and close discipline
• Drive pipeline creation in partnership: Work tightly with Marketing and BDR leadership to shape demand strategy, ensure pipeline quality, and convert intent into qualified opportunities
• Build enterprise sales mastery: Coach Account Executives to run rigorous discovery, reframe customer problems, and build compelling, quantified value cases
• Lead complex deal execution: Personally support and, when required, directly drive high-value enterprise opportunities, including multi-threading, stakeholder orchestration, and close planning
• Reinforce commercial discipline: Drive forecasting accuracy, pricing judgment, deal structuring, CRM hygiene, and sales operating rhythms
• Develop executive sellers: Coach the team to engage credibly with C-suite buyers, control the narrative, and align Auror’s value to strategic priorities
• Build and lead a world-class team: Recruit, develop, and retain top enterprise sales talent, with a strong focus on performance, accountability, and career growth

This role reports to Trevor Symons, VP, Sales - North America

Sales and GTM leader with a track record of building high-performing teams, scaling revenue functions, and delivering growth across SaaS and services businesses. Over the last decade, I’ve led go-to-market strategy, learning and development, and revenue enablement programs across multiple verticals. I’ve overhauled sales processes, implemented automation across tech stacks, negotiated vendor partnerships, and built marketing strategies that directly contributed to pipeline velocity and brand strength. I’m driven by operational rigor, clarity of purpose, and building systems that enable teams to win at scale.

At Auror, I lead North America sales with a mission to reduce violent retail crime by 50% over the next five years. Our platform connects retailers and law enforcement to prevent organized retail crime and make frontline teams and communities safer.

Requirements

About you

• Experienced enterprise sales leader: 10+ years in enterprise B2B sales, with 3+ years leading Account Executives in complex, high-value sales environments
• Proven enterprise closer: Personal track record of closing large, multi-stakeholder enterprise deals, typically $1m+ ARR
• Elite discovery and deal craft: Deep capability in diagnosing customer problems, orchestrating buying groups, and shaping commercial outcomes
• Strong executive presence: Confident engaging C-suite buyers and senior stakeholders, with the abi