Are you someone who strives for excellence, values accountability, provides the best service, all while reflecting unwavering integrity? Our talented team members across the state follow the behaviors, beliefs and outcomes of these core values to ensure that our vision is met.   If you're ready to join the TSTC family and make great memories please complete our application process.

Job Description

The Director, Digital Strategy & UX at Texas State Technical College (TSTC) is a strategic leadership role responsible for shaping and executing the institution’s digital media strategy, website management, and customer journey optimization. This position plays a pivotal role in enhancing TSTC’s online presence, ensuring a seamless digital experience for prospective students, and aligning digital initiatives with institutional goals.

Initially serving in a consultative capacity, the Director will analyze and improve digital engagement strategies, oversee external vendors responsible for website design, user experience (UX), and customer journey and experience (CX) mapping, and collaborate across departments to create a cohesive digital ecosystem. Over time, this role may transition into managing a team to implement and scale digital initiatives.

Reporting to the Chief Marketing Officer (CMO), the Director will work closely with Communications & Creative Services, enrollment, IT, and external partners to drive innovation, improve user engagement, and leverage digital tools to optimize student recruitment and retention efforts.

The Director, Digital Strategy & UX must consistently demonstrate the TSTC Core Values of Excellence, Accountability, Service, and Integrity as an essential component of the role and a standard of individual performance.

Salary Range: $88,678- $101,980.39


The final salary offer will be determined based on the candidate's qualifications and experience.

Key Areas of Focus

• Digital Strategy & Innovation – Develop and execute TSTC’s digital roadmap to enhance engagement, enrollment, and student retention.

• Website & Platform Management – Ensure a seamless, accessible, and high-performing web experience that aligns with institutional goals.

• Customer Journey & Experience (CX) Optimization – Improve digital touchpoints, from inquiry to enrollment, using data-driven insights.

• Vendor & Partner Management – Oversee external agencies handling website design, UX, and CX strategy, ensuring alignment with institutional objectives.

• Performance Analytics & Optimization – Use analytics, user behavior analysis, and heatmaps to refine digital experiences and increase conversion rates.

Role Responsibilities
 

Strategic Leadership & Digital Media Oversight

• Develop and implement a comprehensive digital strategy to enhance TSTC’s online presence and engagement.

• Align digital initiatives with institutional goals, ensuring brand consistency and effective messaging.

• Act as a digital transformation consultant, identifying opportunities for improvement in digital marketing, website experience, and student engagement.
   

Website & Digital Experience Management

• Oversee the strategy, design, and content of TSTC’s website to ensure usability, accessibility, and alignment with user needs.

• Continuously optimize the website’s structure, SEO, and conversion pathways to improve the prospective student journey.

• Ensure website content is up-to-date, relevant, and effectively communicates key messages to target audiences.
   

Customer Journey & Digital Experience Optimization

• Analyze and refine the student journey across digital platforms to drive engagement, inquiries, and enrollment.

• Implement data-driven solutions to personalize and enhance the user experience (UX) for prospective students.

• Identify and leverage marketing automation, chatbots, and CRM tools to improve lead nurturing and conversion rates.
   

Vendor & Partner Management

• Oversee external vendors and agencies responsible for website design, user experience (UX), and customer experience (CX) mapping to ensure quality and strategic alignment.

• Serve as the primary liaison between TSTC and external partners, ensuring deliverables meet expectations, timelines, and budget constraints.