Senior Product Marketing Manager

At Dover Fueling Solutions (DFS), a Dover company, we are taking fueling and convenience retail to the next level. We are passionate about cultivating excellence in everything we do, but what really fuels us is our people. They’re the heart of our company. As an employee, our promise to you is that you’ll work on new and innovative products and solutions, be mentored by managers and teammates who are collaborative, caring, and act with integrity, and have the opportunity to grow in ways that are meaningful to you. Unique and interesting projects – both locally and globally – will challenge you and allow you to pursue different and rewarding career paths.

 

Headquartered in Austin, TX, DFS has a significant technology development and manufacturing presence worldwide, including facilities in Brazil, China, India, Italy, Poland, the Netherlands, the United Kingdom and the United States.

 

Overall Scope:

 

Dover Fueling Solutions is seeking a Senior Product Marketing Manager to lead messaging, positioning, and go-to-market activities for Wayne-branded fuel dispensers and related fueling technologies in North America.

 

This role ensures strong alignment between product management, marketing, and sales so that DFS products are clearly positioned in the market and consistently represented across all customer-facing channels.

 

The Senior Product Marketing Manager translates product capabilities into clear customer value, equips sales teams and distributor partners with the tools and insights needed to win, and drives cross-functional coordination for product launches and major portfolio updates. Working closely with product managers, regional sales teams, and marketing functions, this role helps ensure DFS solutions resonate with fuel retailers, convenience operators, and multi-site operators across North America.

 

The role also supports distributor engagement by ensuring channel partners have clear product positioning, messaging, and sales materials needed to effectively represent DFS solutions in the market.

 

 

Responsibilities:

 

Product Messaging and Positioning
Develop and maintain clear messaging and positioning that communicates the differentiated value of DFS fueling solutions.
•    Define value propositions and messaging that clearly articulate product benefits and competitive differentiation
•    Translate technical product capabilities into clear, customer-focused narratives for marketing, sales, and distributor audiences
•    Ensure consistent product messaging across marketing materials, campaigns, sales content, and digital channels
•    Develop product stories and use cases that resonate with fuel retailers, convenience operators, and multi-site operators
 
Go-to-Market Leadership
Drive cross-functional go-to-market planning and execution for new products and portfolio enhancements.
•    Lead development of go-to-market plans for new product launches and major product updates
•    Partner closely with product management to align product strategy with market positioning and launch plans
•    Coordinate launch readiness across marketing, sales enablement, digital marketing, and channel teams
•    Ensure marketing campaigns, product content, and sales enablement materials support launch objectives
•    Ensure distributor partners are prepared to support new product launches through clear positioning, launch materials, and sales enablement resources
 
Sales Enablement and Market Adoption
Equip sales teams and distributor partners with the tools and narratives needed to effectively position DFS products in the market.
•    Develop sales enablement tools including product briefs, pitch decks, competitive positioning guides, and FAQs
•    Develop clear product narratives that help sales teams communicate the business value of DFS solutions
•    Develop product messaging and enablement materials that help distributor partners effectively position and sell DFS solutions
•    Partner with sales enablement teams to support product training and education initiatives
•    Capture and communicate customer success stories and real-world product applications
•    Incorporate sales feedback and early win/loss insights to refine messaging and improve product adoption
 
Market and Competitive Intelligence
Develop a strong understanding of the market landscape to inform messaging, positioning, and product strategy.
•    Conduct competitive and market research to identify opportunities for differentiation
•    Monitor industry trends, customer needs, and competitor activity across fueling and convenience retail technologies
•    Provide regular insights to product, sales, and marketing te