Director, Marketing Planning & Analytics

Job Posting Title:

Director, Marketing Planning & Analytics

Req ID:

10124180

Job Description:

Disney Streaming is seeking a Director who will join our Marketing Planning and Analytics team and collaborate closely with Analytics, Finance, and Paid Media teams to deliver critical analysis, strategic support, and reporting of media plans and budgets across domestic and international territories. 

Candidates will need to distill business trends and performance indicators into decisions that drive marketing investment. The role will include assessing factors impacting resource allocations around the globe and considering which countries should have heavier investments versus less. KPI trend analysis and forecasts will aim to provide operational teams and executive management a snapshot into expected financial performance and serve as the basis for ad-hoc scenario analysis. 

We are looking for a detail-oriented candidate with a strong analytical, statistical modeling, and reporting background and experience in direct-to-consumer digital marketing. The individual should have a strong interest in financial modeling and statistics. 

The pace and cadence for change at Disney Streaming necessitates an ability to manage multiple projects, collaborate with multiple stakeholders, and work with speed. 

The individual should be able to confidently present complex financial concepts in front of senior leadership and influence the direction of growth marketing investment.  

 

Responsibilities 

• Lead delivery of growth marketing performance narrative and strategic implications across business units to influence growth marketing investment strategy, including presenting to senior Marketing and Streaming executives 

• Lead a high-performing team responsible for pulling together multiple sources of data to build reports that help analyze and power decisions for the organization-at-large 

• Develop and maintain the performance measurement strategy and relevant statistical and mathematical models as well as testing and learning agenda for performance marketing investments. 

• Manage bottoms-up budget aggregation, taking inputs from the central media channel teams and the regional marketing teams, to provide critical budget v. actual visibility for our Performance Marketing leadership.   

• Develop automated processes and scaled frameworks that will serve as the baseline to build out business cases and value assessments 

• Identify opportunities for automation in reporting and analysis processes and develop innovative solutions to improve efficiency and accuracy 

• Build and automate statistical models to generate critical insight, form strategy, and influence senior stakeholders 

• Develop insights on relevant digital conversion behaviors, customer journey, and conversion trigger points. 

• Lead and establish channel-level tracking, monitoring, and reporting of marketing KPIs (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team. 

• Establish and identify performance marketing goals; define measurable OKRs and KPIs for the business and create tools and reports to ensure accurate and continued measurement  

• Provide a fulsome perspective on all levers of the business, leveraging understanding of