Sr. Brand Marketing Manager

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About MetagenicsMetagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics’ team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.People Culture FirstWe believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first-hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.

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The Role

As a Senior Brand Marketing Manager, you will lead the development and execution of your annual category strategies that drive sustainable growth and Metagenics leadership. You will serve as the strategic business owner for your portfolio in the NAM region, translating global strategy into locally resonant, high-impact plans. This role requires a strong blend of strategic foresight, data-driven decision-making, and hands-on leadership across consumer and HCP channels. You will collaborate closely with cross-functional teams to deliver best-in-class brand experiences, unlock new growth opportunities, and ensure operational excellence across touchpoints.

 

Key Responsibilities

 

 Marketing Strategy & Activation

• Lead the development of annual category plan aligned with global category strategies and local market dynamics
• Own end-to-end go-to-market planning and execution for integrated marketing campaigns and new product launches across consumer and HCP channels
• Contribute to global category growth strategies by providing local market insights and competitive intelligence

Category & Portfolio Management

• Drive strategic portfolio management that strengthens the base business through product, packaging, and claims optimizations
• Apply RGM principles to maximize revenue, including optimizing portfolio, refining assortment strategies, and developing pricing & promotion strategies by channel
• Maintain deep expertise in your portfolio performance and competitive dynamics, using insights to identify and action opportunities for growth, differentiation, or operational efficiency
• Lead cross-functional teams in the development and execution of strategic business plans to achieve financial targets, with P&L responsibility
• Lead opportunistic innovation on existing products and contribute to the development of the larger innovation pipeline by providing local market expertise

Insights & Performance

 

• Track and report category KPIs, providing regular performance updates and proactive recommendations for amplifying growth drivers or course correction
• Help shape the NAM innovation pipeline by providing market-driven insights and expertise
• Monitor innovation performance and provide feedback to optimize real-time market potential and inform future launches
• Collaborate with Consumer Insights and Analytics partners to mine data and translate findings into strategic actions

Leadership & Collaboration

• Act as a senior leader within the brand team, fostering a culture of accountability, agility, and continuous learning
• Inspire and align cross-functional teams to deliver against category financial and brand health objectives

• Influence internal and external stakeholders to align on category priorities

Basic Requirements

 

Experience / Training / Education

• Bachelor’s Degree required, ideally in Marketing or related field (MBA a plus)
• 5 – 8+ years of progressive experience in brand marketing with consumers and healthcare professionals, preferably within consumer health categories
• Proven track record of delivering business results through commercial strategy development, disciplined category leadership, and integrated go-to-market execution

Skills / Knowledge / Abilities

• Sharp analytical skills – able to sort through a variety of data and transform findings into insights, strategies, and actionable plans
• Exceptional critical thinking and problem-solving abilities – resourceful, solution-oriented