Social Media Lead

The Role 

This is a strategic leadership role focused on architecting and managing the complete social ecosystem for a diverse portfolio of brands across Southeast Asia. You will be responsible for spearheading strategies across categories like food, beauty, parenting, healthcare, finance, and insurance. 

The core of this position is to masterfully integrate two key pillars: a powerful, engaging brand-led social media presence and an authentic, high-impact creator-driven marketing engine. You will lead a small team, acting as the expert who ensures our brand and creator strategies work together seamlessly to drive engagement, build brand love, and deliver tangible business results. 

Key Responsibilities 

• Integrated Ecosystem Strategy: Develop and execute holistic social media strategies that seamlessly integrate brand-owned channel management with creator-led campaigns to create a unified and powerful brand narrative. 

• Brand-Led Social Strategy: Lead the strategy, content creation, and community management for brands’ owned social channels, including TikTok, Instagram, YouTube, and Facebook. 

• Creator-Driven Social Strategy: Architect and manage the full scope of our creator and influencer marketing programs, from identifying and vetting talent to negotiating partnerships and measuring campaign ROI. 

• Omni-channel Collaboration and Innovation: Partner with Editorial, Search and Innovation Teams to deliver cohesive omni-channel campaigns, acting as social gatekeeper for a unified content strategy across social and web. Participate in omni-channel content planning and brainstorming sessions for key clients. 

• Team Leadership & Development: Lead, mentor, and train the regional social media team, fostering a culture of creativity, strategic thinking, and continuous learning while providing clear direction and opportunities for growth. 

• Client Management & Pitching: Craft persuasive, data-backed proposals and act as a trusted advisor to clients, presenting strategic recommendations and winning buy-in. 

• NICE TO HAVE: Data & Analytics:
  Utilize social analytics and listening tools to measure the combined impact of the social ecosystem, track performance against KPIs, and translate data into actionable insights. 

• NICE TO HAVE: Paid Social Amplification: Plan, execute, and optimize paid social media campaigns that effectively amplify both brand and creator content to targeted audiences. 

Required Skills & Qualifications 

• 7+ years of hands-on social media experience, with a strong agency background preferred. 

• A proven track record of designing and executing holistic social strategies that successfully integrate both brand-owned channels and creator-driven campaigns into a single ecosystem. 

• Deep expertise in managing the full scope of influencer marketing, from strategic planning and talent identification to campaign execution and ROI analysis. 

• Experience working with clients in sectors such as insurance, finance, healthcare, parenting, food, and beauty/personal care is highly desirable. 

• Hands-on experience with paid social media, including budget management, A/B testing, and campaign optimization. 

• An analytical mindset, skilled at using data to prove the value and synergy of an integrated social st