VP, SEO

*This role requires a hybrid schedule in our Charlotte, NC office; Tuesday–Thursday in-office, Monday and Friday remote.* 

OVERVIEW

We are seeking a Vice President of SEO to lead and modernize our organic growth strategy across a portfolio of large, highly competitive digital properties. This role will define the future of SEO at the company—shaping strategy in an AI-driven search landscape, rebuilding sustainable growth, and establishing SEO as a core business growth engine.

The ideal candidate is a seasoned SEO executive with deep technical and strategic expertise, a strong point of view on how search is evolving, exceptional leadership skills, and a rigorous, data-driven operating mindset.

KEY RESPONSIBILITIES

SEO Strategy & Vision

• Define and own a modern, forward-looking SEO strategy that reflects the rapidly changing search ecosystem, including AI-powered search, generative answers, zero-click experiences, and new discovery surfaces.
• Develop a clear, expert point of view on how SEO must evolve to drive long-term growth and a competitive advantage at LendingTree.
• Balance short-term performance recovery with long-term resilience and innovation.

Enterprise-Scale SEO Execution

• Lead SEO strategy and execution across multiple large, high-traffic domains operating in highly competitive verticals.
• Oversee all pillars of SEO at scale, including technical SEO, content and editorial optimization, authority development, and outreach.
• Establish performance frameworks, forecasts, and roadmaps aligned with company-wide growth objectives.

SEO Analytics, Data & Reporting

• Own the SEO measurement, analytics, and reporting strategy across all domains.
• Define what success looks like in a shifting search landscape by evolving KPIs beyond traditional metrics to include visibility, authority, and AI-driven discovery signals.
• Partner closely with Analytics, Data Science, Product, and Finance to connect SEO performance to business outcomes.
• Build scalable dashboards, reporting cadences, and performance narratives that enable teams to prioritize effectively and executives to make informed decisions.
• Use data to guide experimentation, validate strategy, assess tradeoffs, and clearly articulate ROI.

People Leadership & Organizational Change

• Lead, mentor, and develop a large, multidisciplinary organization including SEO analysts, writers, editorial staff, and outreach teams.
• Drive change by modernizing skill sets, workflows, tooling, and operating models as SEO continues to evolve.
• Foster a high-performance culture rooted in accountability, experimentation, and continuous learning.

Cross-Functional Leadership & Operations

• Act as a strong operator who can pull teams together across Product, Engineering, Editorial, Marketing, Analytics, and Executive Leadership.
• Influence product roadmaps and content strategies to ensure SEO is embedded early in decision-making.
• Translate strategy into execution through clear prioritization, operational rigor, and consistent follow-through.

Executive Communication & Influence

• Serve as the senior SEO leader and trusted advisor to executive leadership.
• Translate complex SEO concepts, risks, and opportunities into clear, compelling narratives for non-technical stakeholders.
• Regularly present performance updates, strategic recommendations, and investment tradeoffs with confidence and clarity.

QUALIFICATIONS

• 10+ years of progressive SEO experience, with significant experience operating at enterprise scale.
• Proven track record of driving organic growth across multiple large domains in highly competitive environments.
• Deep expertise across technical SEO, content and editorial strategy, authority development, and large-scale execution.
• Strong understanding of how AI and machine learning are reshaping search and organic discovery.
• Expert-level fluency in SEO data, analytics, and reporting, including experience with enterprise SEO platforms, analytics tools, experimentation frameworks, and large datasets.
• Demonstrated success leading large teams and driving organizational and strategic change.
• Exceptional cross-functional leadership and operational execution skills.
• Outstanding written and verbal communication skills, with experience presenting to senior and e