Jobs and Careers
LH
Director, Growth Marketing, NA - EZRA
LHHNew York City, United Statesfull_timeVerifiedPosted 1 Jul 2024
About the role
Director, Growth Marketing - NAEZRA NYC Office (Hybrid - 3 days per week) Who we are:
Imagine what even the world’s finest organisations could achieve if all of their employees were coached to be their absolute best.
At EZRA, we’re on a mission to do just that. We believe through coaching people get to know themselves. Their goals. Weaknesses. Hang-ups. And once they know all that, they can build on the good stuff and work on the rest. EZRA is the fastest growing global coaching company, supporting some of the world’s leading companies. If all of this resonates, EZRA just might be the place for you.
The Role:
We are looking for an energetic and collaborative Marketing leader to take our marketing efforts in NA to the next level. This individual will lead a small team and play a key role in driving revenue growth and value for EZRA’s most important accounts.
The Team:
Reporting to VP of Marketing, NA you will be part of the NA Marketing team and will work closely with the NA Sales, RevOps, Labs, Customer Success, and Solution teams.
What You’ll Do:
What we offer
We are an equal opportunity employer dedicated to having a thriving, diverse team where everyone has a voice and feels able to be themselves. We believe that through valuing our uniqueness and respecting our differences, we can achieve more and that diversity adds to our culture. Attracting and developing a diverse workforce that reflects the communitie
Imagine what even the world’s finest organisations could achieve if all of their employees were coached to be their absolute best.
At EZRA, we’re on a mission to do just that. We believe through coaching people get to know themselves. Their goals. Weaknesses. Hang-ups. And once they know all that, they can build on the good stuff and work on the rest. EZRA is the fastest growing global coaching company, supporting some of the world’s leading companies. If all of this resonates, EZRA just might be the place for you.
The Role:
We are looking for an energetic and collaborative Marketing leader to take our marketing efforts in NA to the next level. This individual will lead a small team and play a key role in driving revenue growth and value for EZRA’s most important accounts.
The Team:
Reporting to VP of Marketing, NA you will be part of the NA Marketing team and will work closely with the NA Sales, RevOps, Labs, Customer Success, and Solution teams.
What You’ll Do:
- Develop, implement, refine and optimise account-based marketing plans for strategic accounts, in alignment with sales goals and account plans.
- Segment and target key decision makers and influencers within accounts using data, insights, and account intelligence.
- Create value proposition specific to account need, pain point or vertical to land key messages into the accounts.
- Run integrated, multi-channel programmes ‘inside-out’ or ‘outside-in’ of the client.
- Measure and optimise the performance and impact of account-based marketing activities, and establish a dashboard for making data-driven insights and decisions
- Analyse other gaps and opportunities in the customer lifecycle to support wider account initiatives
- Collaborate with cross-functional teams to bring ‘value beyond growth’ to our clients including industry influencers, community & alumni groups, advocacy programmes, award submissions and more.
- Audit and leverage tech stack fully
- Manage EMEA growth marketing budget and resources
- 10+ years of experience in B2B SaaS marketing with longer sales cycles
- Excellent leadership skills to mentor and guide a cross functional team
- Adept across the modern Martech and Salestech stack (SFDC, Pardot, G2, Demandbase, etc.)
- Proficient across digital and offline demand gen tactics, ABM, and channels, including Events marketing
- Highly analytical, intellectually curious, and driven to root-cause analyses
- Enjoys translating and communicating data into actionable insights
- Iterative and agile working style; embraces ambiguity and the opportunity to build
- Working and communicating with senior level stakeholders both internally and externally
- Working in cross cultural environments with an ability to operate on their own, as part of a team and globally (preferred)
- Flexible hours may be required to manage projects across regions / time zones
- A leader by nature
- Great at prioritisation
- Entrepreneurial mindset, willing to continuously bring new ideas on technology and trends
- Excellent in working across teams, collaborative and building relationships
- Strategic and commercially minded
- A whizz at understanding client needs and identifying the right solutions
- Experience in Learning and Development or HR space is preferred
What we offer
- Your own world class coach
- Regular team social events
- Flexible working hours
- Contribution to a wellbeing app (think meditation, fitness, sleep)
- A weekly wellbeing hour and much more
- Competitive benefit package
We are an equal opportunity employer dedicated to having a thriving, diverse team where everyone has a voice and feels able to be themselves. We believe that through valuing our uniqueness and respecting our differences, we can achieve more and that diversity adds to our culture. Attracting and developing a diverse workforce that reflects the communitie
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