Senior Social Strategist & Content Creator

Zero Overview

Zero is a creative studio founded in NYC. Our intention is to create an environment where multidisciplinary teams can solve problems for progressive and contemporary brands. We aim to constantly re-evaluate what it’s like to work with a studio and provide a high degree of value and service to our clients and our team.

Our studio seeks an individual with a background in both social media strategy and content creation and the ability to operate with a wide array of personalities (both internally and client-side). We believe that process is at the center of our success, and are continually seeking to evolve ours to get the most out of each engagement. The unique and complex problems that face our clients call for fresh and strategic thinkers. 

 

Position Overview

As a Senior Social Strategist & Content Creator, you will serve as a leader at Zero with the opportunity to define the creative practice in social media. We expect an entrepreneurial and results-oriented focus to spur the growth of the studio, as well as future-forward thinking and the ability to work across creative disciplines and client needs. You’ll be working directly with the Creative and Account leads, while also working with members of the Creative team and across several of the accounts at the studio. 

To be successful in this role, you are required to stay up to date on fast-moving trend cycles and culturally relevant topics to understand what will resonate for brands online. You are someone who has a natural affinity and passion for the internet and will be the person who consistently brings this awareness and thinking to the team at large.  

Your primary responsibility will be collaborating with and leading our team(s) to create the most effective work possible for the clients and audiences we serve in an enjoyable, engaging, and positive environment. Your day-to-day tasks will require you to work across both the creative and account teams. On Social Strategy your focus will be on leading strategic concepting and planning for social media, content calendar planning, content creation, and metrics analysis and reporting. 

You will be managing a high volume of projects and will be the primary point of contact for creative production and social media, so problem-solving, identifying opportunity, and strong communication skills are essential. Inspiring clients to see how creative ideas will impact their business as well as providing measurable value will be vital to your success.  

As a Senior Social Media Strategist & Content Creator, our expectation is that you approach the day-to-day with a positive, and solutions-oriented mindset. We believe the traits of kindness, respect, and empathy are vital to the role and a high degree of emotional intelligence and strategic thinking will be keys to success.

 

Day to Day Responsibilities

Social Media Strategy

• Lead strategic concepting and planning for social media, participate in content creation, and provide metrics analysis 
• Contribute across organic, paid ad, and influencer program efforts as well as concepting for broader brand campaigns
• Conduct research, social media audits, social listening, platform determination, messaging and audience identification  
• Facilitate brainstorming workshops with the Creative team to concept and execute content that drives engagement 
• Keep Zero on top of trends and stay plugged into industry updates 
• Following development from major social platforms and innovative social marketing campaigns
• Lead influencer discovery, strategy, outreach, briefing, contracting and client relations
• Concept and create low fidelity, creator-style content for channels such as TikTok and Instagram. Note: you are not expected to create graphic design-forward content in this role.
• Lead the production of social content for posts and video across various platforms and create platform-specific content yourself, ensuring the look, feel, voice and tone stay on-brand for Zero’s clients 
• Analyze metrics across channels to determine what’s working, what’s not, and where there are opportunities for change and growth

 

Strategic Collaboration

• Guide small-to-medium multi-disciplinary teams toward the common goal of executing on-brief creative projects 
• Serve as a trusted advocate to our clients, advising on business challenges and opportunities, from start-up to enterprise levels
• Approach every project with a clear purpose and en